Mortgage Company Logo

Hi. My name is Drew and I am doing a branding and development project for a local Mortgage company. The company name is First Home Equity Loans. He asked for a new logo to be "upstanding, professional, and to look bigger than the company really is". He is a former Marine and carries himself and his business in a very upstanding and patriotic demeanor. I developed two different ideas for the logo and he chose from the two. I would like some feedback on both of them as the one he chose will need to be more fully developed and the one he did not choose I would like to possibly use in the future. The customer was happy with the file called "fhe logo approved.pdf" and I would like to finalize that one. The other file "fhe house tab sample.pdf" is the file I would like to possibly re-use in the future. Again I would appreciate any feedback or critique. I will try to be responsive with any requests. Please keep in mind this is one of my first projects and I would like to make this a portfolio piece. Thanks.

Oh and by the way I would like some feedback on the perception of the geometric icon in the approved logo. Is it recognizable? does it read as houses connected or not?

Vivital Creative's picture

Thanks for your critique.

litera's picture

Thanks for the links mate... :S

Syndicate content Syndicate content