Snoooopy. I remember reading about this somewhere.
The unicase font itself is custom, done by
a major branding house. i can't remember who.

If you are interested
in a typeface that's similar, you could try
myfonts.com and type in "sans"

Wow -- I liked the old Gymboree logo much, much better. It was simplistic, but it was cleanly done and seemed to be more oriented toward its audience.

If I remember correctly, the Gymboree case study is in a design book.
Was it Landor possibly?

A previous Gymboree redesign is discussed below.


www.cdf.org/cdf/atissue/vol3_1/gymboree/gymboree.html

Never mind. I thought that was a previous
redesign because of the dated photos and logo.

Somewhat sure it was Pentagram who created
this font.

Thanks for all your help. I thought the old logo was cute, too!

BJ,
I think I found it. It's Michael Osborne Design http://www.modsf.com/idn/idn1.html

It was in this article
http://www.commarts.com/CA/exhibit/112700/

Thanks for your help.

Nice ID snoopdog.

btw, i forgot to mention...the Gymboree font was designed by
Paul Kagiwada.

http://www.modsf.com/inf/bio3.html

also, Michael Osbourne operates

http://www.oneheartpress.com/

both are in the Bay Area.

> seemed to be more oriented toward its audience.

Educational stuff always has two audiences: the kids, and the people who pay for it. Like an educational software package will have the front ("grab-and-show-mommie") side designed for kids, and the back ("Hmmm, let me see if this is good for my kid") side designed for adults.

hhp