What serif "text" font to match with VAG Rounded to design an identity system?

Primary tabs

3 posts / 0 new
Last post
Alessandro Pascoli's picture
Joined: 25 Aug 2009 - 2:06am
What serif "text" font to match with VAG Rounded to design an identity system?
0

Designing an identity system for a regional italian agency trading in Europe, we need a serif text font to complete and match VAG Rounded™ used in the logo, headlines, subtitles etc.
Following the (almost) final logo.
Thanks for any suggestions.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
0
Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

If you choose a text font with rounded corners you'll end up with something probably too frivolous, as well as pudgy rendering at smaller sizes.

Here's an idea: invert the motif and choose a font with rounded insides, which is most commonly exhibited in the transition from stems to serifs. So choose a font with fully adnate serifs, that come out of the stems in quarter-circles. And if it's a slab that would emphasize the effect. This leads me to recommend my favorite slab, Egyptian 505:
http://new.myfonts.com/fonts/linotype/egyptian-505/

BTW, in that pointy circle in the logo the transition from curves to lines seems to be suffering from the classic "bone artefact".

hhp