Morgan Stanley Font - Corporate ID

Hi guys,

I'm making a mock presentation for an interview, and not having a brand guide, I was wondering if you guys could help me out on this font?

https://www.morganstanleysmithbarney.com

Thank you soooo much!!

Comments

If I designed the logo, I would object to someone trying to recreate it, even with the same font. It probably has a lot of subtle adjustments to make it unique. I would recommend just using an image of the logo. I would be surprised if these are too small for your purpose:

http://www.palmettohealthfoundation.org/images/Foundation/Festival%20of%...

http://www.firstcalhomebenefits.com/partnerlogos/MorganStanleySmithBarne...

You're right -- I wanted to use the same font for headers and text instead of the standard Arial, Verdana, etc.

Thanks for the links Luma

I’d say this is based on Trade Gothic Roman.