logotype "Woodendale", very rough

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Amado Ohland's picture
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Joined: 12 Apr 2011 - 8:09am
logotype "Woodendale", very rough
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All,

The logo-design spec calls for geometrically round \o\, \a\, \e\, and \d\, and a calligraphic \W\ that expresses reserved, *elegant* beauty in a personable, approachable way. I wondered if there wasn't a way to fuse them; to decorate the tops of the ascenders in such a way as to draw them together with the calligraphy of the \W\.

I have a first draft, but it is apparent that I need more experience, and attention to far more of the details. And so I submit my very humble work to the crucible here, and solicit your advice on how to proceed!

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
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I always found sketching experiments with different kinds of pens being beneficial for that kind of sorts.

Amado Ohland's picture
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Joined: 12 Apr 2011 - 8:09am
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I see! No pen that would draw even stroke widths and square ends would *also* draw the thicks and thins in the caligraphic \W\, or the tapering thing that's in the tops of the \d\ and \l\. I knew the mash-up didn't feel harmonious, but I couldn't put a finger on any of the "why"s. Thanks for the Type Design 101 tip!

(Re-reading, I see that it would be easy to read this comment as sarcastic, but it's not. Being still a beginner, I appreciate the guidance.)

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Some random sggestion:
- try with a even more calligraphic contrasted W.
- as you noted, thicks and thins should match among all letters.
- also, the swashes should be of the same kind.
- for elegance and balance, you could also experiment with non-swashed but very tall d's ascenders.
- finally, you could print out just the needed circles and experiment sketching different variations for W, ascenders, and maybe even n.

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
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No pen that would draw even stroke widths and square ends would *also* draw the thicks and thins in the caligraphic \W\ …

Even though I suggested this method.

Amado Ohland's picture
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Joined: 12 Apr 2011 - 8:09am
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Andreas,

Sorry, I think you may have misunderstood me. What I was trying to say was: "you're absolutely right, and I ought to do exactly as you suggest." No offense was meant.

Riccardo mentioned "thicks and thins should match among all letters," and that's all I was saying: I would have noticed that as soon as I took out a pen to draw the letters.

Yours,
Amado