Clothing brand logo

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Scott Ruthenberg's picture
Joined: 27 May 2011 - 12:04pm
Clothing brand logo

Okay hi, I'm starting a clothing brand called exousia and here's a logo design that I'm looking at going with. My demographic is 15-25 year olds, it's casual clothing, sort of like a surf/skate kind of label with more of a slant towards the arts and music.

Please let me know what you think.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am

X seems a bit narrow. Maybe you could add some horizontal "exit stroke" to it, so to add some of the curviness of the other letters.

Robert K.'s picture
Joined: 30 May 2007 - 5:52pm

If /X/ uses slanted strokes, /S/ should as well to balance it.

Characters /EXO/ seem narrower than /UA/.

/X/ needs 90° stroke cut at the ends or others need angles.

/O/ (and probably /E/ as well) seems shorter than /U/ which seems much taller.