Diving Logotype

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Jay O'Hare's picture
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Joined: 19 Oct 2004 - 9:03am
Diving Logotype
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Just looking for a few quick opinions and critiques on this. It's a logotype for a diving school and is aimed at beginner scuba divers. The project is a very small web project for which the client needed an identity too. Budget is tiny (mainly for web part), so have no room for multiple iterations and variants.

Thanks in advance!

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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I'm not sure you need the bubbles AND the wave. But if you keep both, perhaps the bubbles could be placed elsewhere. The Q seems to be getting too much focus.

Jay O'Hare's picture
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Joined: 19 Oct 2004 - 9:03am
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It did cross my mind Darrel. I kinda see some similarity with the 'Q' and an old divers' helmet though

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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ah! Diving helmet! I did not see that! But now that you mention it I like the idea.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Yes, the diving helmet thing is interesting, but then I’ll second Darrel’s advice about the wave being redundant (and it reminds me more of toothpaste than of diving ;-)

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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What if instead of using the regular counter in the Q you swap it out for a gridded circle to make it more of a literal diving helmet:

http://ak1.ostkcdn.com/images/products/P915955.jpg

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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I got the helmet thing, which made me feel like it was a bit more serious diving, rather than casual/leisure diving, but the name seems playful enough to go the other way.

Maybe it is my taste, but I often like to see the subtitle in a complimentary font, in this case simpler sans a bit smaller, but still echoing the overall structure of the main font.

As for the bubbles, they feel too geometric or something. Have you tried to make the bubbles form the counter of the Q? or even just try them as solid circles instead of outlined? Not sure, but you are close to something very nice considering the time and budget. Good stuff!

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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I like it, but it needs tweaking. I didn't see it as a helmet at first, I just saw waves and bubbles as 2 separate graphic elements, which seemed a little redundant. The bubbles should stay, but maybe if you made the rest of the Q look more like a helmet, instead of a Q with a wave, it would work better.

Jeroen Boselie's picture
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Joined: 2 Jun 2011 - 8:04am
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I agree,

Making the helmet more helmet-like and maybe do something with the window of the helmet.

Gr Jeroen

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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There is also this: https://www.aquaamerica.com