A very long company name

Primary tabs

16 posts / 0 new
Last post
Bil Halid's picture
Offline
Joined: 6 Jul 2011 - 2:25pm
A very long company name
0

I am interested if any of you can think of any logos or type treatments of extremely long company names- I am working on one company name which is Private Equity Hedge Fund company and it should look more like Corporate style with Extreme Aesthetic design (this is what i got from the CEO of the firm

Name is:

ALEXANDER HAWTHORN-SALMAN ANSARI & CO

it could be AHSA but they insist that with AHSA they want to mention full name as well.

So please help me guys.

Sevag B. Martouni's picture
Joined: 10 Oct 2010 - 2:38am
0
corey vickery's picture
Offline
Joined: 29 Mar 2011 - 9:16pm
0

A H - S A could be interesting, or I guess you could research other legal branding systems to see what they're doing successfully in terms of wordmark creations.

Bil Halid's picture
Offline
Joined: 6 Jul 2011 - 2:25pm
0

@ sans sleep... thats a good idea but wonder how to put this long name into some design.. where it looks so compact and very elegant..
@ jerk store... yeah but Managment is pushy to use full name with AHSA

Sevag B. Martouni's picture
Joined: 10 Oct 2010 - 2:38am
0

@ sans sleep... thats a good idea but wonder how to put this long name into some design.. where it looks so compact and very elegant.

You could use services of the talented lettering men on Typophile.

SB

James Michaels's picture
Offline
Joined: 6 Mar 2010 - 12:54am
0

I doubt if their clients actually refer to them by their long, unwieldy name. ("Hey Jane, call Alexander Hawthorn-Salman Ansari & Company for me.") They call them AHSA or some other shortened version.

I'd go with AHSA for the logo and spell out their full name in smaller type.

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

Think beyond just the 'design'. No one...NO ONE will remember that name, offer branding advice...which is to shorten the name. There's so much benefit in doing so.

Jabez's picture
Offline
Joined: 24 Jul 2007 - 11:38pm
0

I can see why they would prefer to have the full name appear, as there are a couple of AHSAs out there.

Australian Health Service Alliance
American HealthCare Services Association
Arabian Horse Society of Australia (this one made me laugh)

Alex Pankratov's picture
Offline
Joined: 24 Nov 2008 - 11:50pm
0

> @ jerk store... yeah but Managment is pushy to use full name with AHSA

I don't know why they are. Clearly Mr. Hawthorn-Salman gets most of the logo real estate, Mr. Alexander gets less and there's virtually nothing left for Mr. Ansari. No fair if you ask me :)

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
0
Tim Aarts's picture
Offline
Joined: 13 Jul 2011 - 4:57pm
0

Hi Bilh,

Below some (very) quick lay out options with a mark.

I agree with sans sleep: "You could use services of the talented lettering men on Typophile."

Thinking practical here ;-)

Bil Halid's picture
Offline
Joined: 6 Jul 2011 - 2:25pm
0

Thanks to everyone here those participated, i really appreciate this..
@timaarts you are a superstar...and thnx for your designs, it helped alot!!

Tim Aarts's picture
Offline
Joined: 13 Jul 2011 - 4:57pm
0

LOL it says '(very) quick lay out options' dickhead. That's were the designing proces of long logotypes usually begins..

Since you haven't posted any sketches my guess is you have no clue were to begin.

Paul Burgess's picture
Offline
Joined: 9 May 2007 - 2:52pm
0

You could look at schools, colleges, universities and hospitals etc - many have long, cumbersome names - 'Such and Such School of Applied Something and Whatever Sciences'

Miguel Buckenmeyer's picture
Joined: 8 Feb 2011 - 3:20am
0

Acronyms also are not very effective from a branding or positioning point of view and people don't tend to remember them.

Alex Pankratov's picture
Offline
Joined: 24 Nov 2008 - 11:50pm
0

Unless the name shortens well. Like FCUK.