What about Hoefler Titling?

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Maya Hjertholm's picture
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Joined: 22 Jul 2011 - 6:31am
What about Hoefler Titling?
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Hello Typophiles!

I could really use your help and opinion on the typeface Hoefler Titling, as well as Hoefler text? I'm considering it for an identity profile job I am currently working on. The client owns a couple of hotels, apartments and cabins. I would like to go classic, like Minion - just a bit bolder.

So, is Hoefler Titling/ text a go-go or a no-no?

Thanks!

Mrs M.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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The only objection I can think of is if the buildings aren't classic, the face may be pretentious.
But of course, much depends on how you use it.

Maya Hjertholm's picture
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Joined: 22 Jul 2011 - 6:31am
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Thank you, I appreciate your comment!

We are talking classic, as in traditional Norwegian buildings, and hotels that have been existing for nearly a hundred years. Besides, this is also a part of Norway well-known for making silver jewelery and traditional painting, with all its swooshes and curls. Hoefler titling could help me make that assosiation.

I was also considering Brioso Pro.

As you say, though, it depends on how I use it.

Tusen takk (thanks again)!

Mrs M.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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If it's that old-school...

http://www.fountaintype.com/typefaces/orbe

I was thinking of a family heirloom, a 19th century Norwegian bible set in fraktur.
AFAIK, the garalde/humanist tradition did not exist in Scandinavia, and is primarily a 20th century phenomenon there.
But I wonder to what extent Norwegians identify traditional with blackletter styles, compared with other cultures.

And then there's this—
http://typophile.com/node/75182

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm
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Maya: Hvor i landet er det snakk om?