Tight Kerning on Logo in Helvetica

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Miguel Buckenmeyer's picture
Joined: 8 Feb 2011 - 3:20am
Tight Kerning on Logo in Helvetica
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Question on kerning this logo (yes, yes, I know a logo in Helvetica Bold is the most hackneyed thing ever):

The first one on top is tracked at -50 in Ai using optical spacing. The "t" and "y" overlap.

The second one separates the "t" and the "y" but then the spacing is less even throughout.

Which one is correct and why?

Thanks in advance.

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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Oof for the first one my eyes went straight to that awkward triangle between the t and the y where they don't entirely overlap. I'd say the bottom looks more "correct" but you should clean up the kerning around the "ate" area.

Miguel Buckenmeyer's picture
Joined: 8 Feb 2011 - 3:20am
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Thanks for the comment.

Would you say that for this sort of logotype, as a general rule, the letters should nearly touch (without touching as in the "a" and "t" below) even though the letters are not evenly optically spaced?

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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ty ligature? I would do something besides cramming everything together to make this a distinctive brand mark. Just a little touch would be enough.

David Schwartz's picture
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Joined: 4 Aug 2006 - 11:40pm
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From a few of my internships, I've always been told that letters should be as readable as possible, especially when it comes to a company's name (which is practically its essence). Touching letters on different mediums, such as packaging, can be hard to read, which is something to keep in mind.

Matthew Burns's picture
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Joined: 10 Jun 2009 - 12:45am
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I don't think there is going to be too much of an issue distinguishing letters in this logo, even if a 'ty' ligature was taken on.

I think Luma's thoughts are spot on.

Miguel Buckenmeyer's picture
Joined: 8 Feb 2011 - 3:20am
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Thanks guys for the comments guys. Much appreciated. I agree, it could use a tweak to make more special.