Modified Type Logo, Silent Partner

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Sean Bacon's picture
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Joined: 1 May 2007 - 1:34am
Modified Type Logo, Silent Partner
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I have been working on this identity project for a production company and the client chose a type direction that included modifications to Caslon Graphique. It is well received, but through some revisions more and more modifications were made to the type. I just wanted to get another set of eyes on this that know a lot more about type than I do. I feel like I am especially having trouble getting the 'S' just right. Any comments or critiques are appreciated. Thanks in advance.

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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For starters.

I think your design is missing consistency resulting in in some characters being to heavy and some to light.