I was recently checking out how some companies' logos have [[http://designslounge.com/2011/07/corporate-logo-evolution-part-one/|evolved over the years]], and I'm starting to feel that perhaps we need a new logo. For the past 7 or 8 years, we have used this:
It has, essentially, remained exactly the same throughout the years. (Though, I think I changed the height of the headphones a couple of years ago.) It uses ITC Avant Garde Gothic Condensed, which I vertically shrunk down to 80% of original. The headphones are from Audio Pi and I shrunk the height of that also (75%).
Anyway, a few minor kerning issues aside, I'm still rather fond of the logo and it has served us well for a good many years. However, I am beginning to feel it misrepresents the company's current activities. When I designed the logo, we were actually mostly known for our sampled instruments (VSTi), so it wasn't really a record label at all. Since then, the recording side of the company has really taken over and the sampled instrument side of things is dormant.
The record label's catalogue is fairly diverse, but it is tied together by a common aesthetic of clean recording, attention to detail, and natural sound presentation. All our releases are of classical and acoustic music.
In the current logo, I like that the headphones show that we are somehow music related, but I think it perhaps suggest that we are an dance/electronica label, especially coupled with a font like Avant Garde. Would you agree? Do you think a new logo would be a good idea?
I'm currently toying with dropping the headphones, and have been endlessly searching for a new font. Thinking of this:
I don't want to completely lose the identity we have established with the old logo. I toyed with "natural" in a serif font and "studio" in a sans, but I think it looks a bit tacky. Also, thinking about "NSR", but that seems to generic.
Any thoughts? I'm at the early stages here, so it would be great to get some feedback.