First I would apologize if I write something wrong, I'm not English and I'm learning the language.
My question is: What rules exist for Arabic typography logos? I put this example:
I don't understand the Arabic language and I don't know if the logo can be clearly read the meaning. I would like to know the function of the first lines disappear (see the beginning of the animation).
I would appreciate a little analysis of the logo and the following link:
thank you very much