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The versatile typeface combines the striking forms of an American grotesque with the legibility of a humanist sans serif typeface. It has open contours, a distinct x-height and a homogeneous grayscale value. During seven years of development the classic letter forms have matured into a balanced, sovereign typeface. Eight harmonized weights and an extensive character set allow for a flexible and versatile typography. Cyrillic and Greek characters provide an extended language support. According to Typographica’s Stephen Coles, ‘FF Sero is a workhorse gothic like Trade or News Gothic with Germanic sensibility’.
For a limited time, FF Sero Medium is available for free download in OpenType, Office and Web formats.