New to Typophile? Accounts are free, and easy to set up.
Logo analysis
Im working on a analysis on a customers visual identity and I need some eksternal inputs.
What kind of company is this? What do they do? And how? Target groups? Etc. - You properly know what I mean :-) Any comment mostly welcome
Thanks
Nicolaj Bak
User login
Support our Sponsors
12 Jan 2005 — 2:58am
and here comes the logo! I'm sorry, it seems like the system posted this message twice :-(
12 Jan 2005 — 4:01am
Umm...a defoliant manufacturer?
12 Jan 2005 — 5:33am
Nicolaj, the graphic is wishy washy It needs to be simplier and stronger. The type is fine but I would look into closing up the spacing between the MOL. Its floating a bit.
Now for the hard part what is this company? What do they make, or what do they serve. You may need a tag line to help with the idenity. Remember the reason IBM and other corporate giants could get away with just a name or letter logo is because they could poor millions of dollars into advertising. I would guess your client can't, so make the mark clear and direct to its target audience.
12 Jan 2005 — 5:41am
>Dear Daniel, Thanks for your comments. First of all. This is not my work. I'm trying to convince my client to change. I have my own arguments - in this fase he don't care about spacing etc. So: what do think they are doing/selling at this M
12 Jan 2005 — 6:47am
I would guess that they are a small producer of sustainable wood furniture or buildings, probably on the cheaper side price-wise. Or possibly a replacement testicle service for burrowing mammals (the curse of not speaking as many foreign languages as I would like).
Tim
12 Jan 2005 — 8:17am
" what do think they are doing/selling at this M
12 Jan 2005 — 10:35am
paper industry?
12 Jan 2005 — 12:18pm
I wouldn't begin to guess what that company does. Is it a deli? The point is it could be anything
13 Jan 2005 — 12:08am
Darrel: " A logo doesn't not have to be a literal interpretation of the product and/or service. In many ways, it's often better if it's not. "
Your absolutly right. But what I need is just first impressions on this logo. My point is: If the logo in style, image, colours (the greyscale is the original colours), shape etc uses misguiding parameters or if the products has changes dramaticly or ..., the logo might be a hampering factor in the companys efforts to achieve corporate goals.
Nicolaj
13 Jan 2005 — 6:53am
Obviously Moballe has no "corporate goals". Its corporate? I could swear they were a tree hugging service
13 Jan 2005 — 8:47am
The mark looks like something from a McMansion development. The type looks like business from the industrials sector.
18 Jan 2005 — 1:15am
Thanks for your comments. I thought I'd just disclose the identity of the company behind the name and logo.
It's a danish company producing hi-end kitchen table tops in Corian, Concrete, Steel, Oak and Teak.
The products are very expensive and are only manufactured by quality kitchen shops/companys.
This is an examble from their catalogue and you might want to have a look on their website http://www.molballe.dk
Nicolaj
18 Jan 2005 — 6:53am
Hmm...now that we have some context, I'd say that logo has absolutely nothing to do with 'modern' or 'high end' kitchens in terms of look and feel.
And the web site gives off a bad vibe too.
19 Jan 2005 — 5:46pm
wow, that's a bad logo. I agree, it doesn't come close to conveying what the company sells. The tree image makes me think of furniture, paper, or cleaning products.
I'm guessing that the area where the company is located has a lot of trees and the owner asked whomever designed the logo to include that.
The high end kitchen manufacturers I'm familiar with are bulthaup and Varenna, both of which rely on a logotype created out of an existing typeface (bulthaup=rotis and varenna=helvetica black, though I could be wrong.)
If the owner wants to compete with those companies, and he can by the looks of the picture you provided, then he should really consider a serious rebranding effort.