Ambigram Logo: Please critique harshly!

timkamerer's picture

Hey there fellow Typophiles,

I've recently been commissioned to design a mark for an abstract strategy board game. The game is called Pivit, which references the game's basic mechanics—upon making a move, the player's piece must be rotated, or pivoted, toward an opposing angle, which dictates the direction of their next move.

I chose to draw the logotype as an ambigram because it reflects the game's distinguishing play characteristics, ie. the logo can rotate, just like the game pieces. But as I'm sure many of you know, ambigrams require skill and deep knowledge of typographic history to execute well. I feel like the basic shapes of the characters have been established, but I'm well aware that there is a level of finish currently missing in the attached comp. So I'm calling on my fellow type junkies to point out the flaws and opportunities you might recognize in the attached mark.

This project represents a leap in my knowledge of typography, and has made me realize just what a novice I really am. Your feedback is greatly appreciated. So please don't hold back.

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Pivit_Logo_Comp.jpg25.34 KB
aluminum's picture

Ambigrams are always fun and especially when the concept fits well like it does here.

From a lettering standpoint, I think what you have is pretty great. From an overall composition, though, I think the rounded dots are distracting and don't fit in to the overall vibe of the letters which are much more blackletter. I'd suggest playing with some more wavy diamond-shaped forms for the dots.

I'm also not sure a circle is the best form to lock it up with. Again, there's a bit of dissonance between the circle and the letterforms.

Overall, though...nice work!

Birdseeding's picture

Very nice, I agree.

I think you could easily make the finial of the /t/ longer and more balanced without sacrificing the readability of the /p/.

eliason's picture

I think the circle lends an appropriate sense of rotation. Should the dots be raised a little (in addition to experimenting with different shapes)?
Will the word in a more legible lettering accompany the mark? This is brilliantly done, but in the end it's not really readable, especially given that the name (in this spelling) is a new word rather than something recognizable.

Birdseeding's picture

One more thing - spacing. I think /pi/ and /vi/ (which of course is the same space, really) could come in a bit tighter.

Celeste's picture

The horizontal stroke at the bottom of the bowl of the p (and the crossbar on the t, obviously) could be more balanced, like written with a broad-nibbed pen.

1996type's picture

This is brilliant! I wouldn't change a thing about it, but I think that somewhere in the identity of 'pivit', apart from the logo, you should make sure the name is easily legible.

Sanchit Sawaria's picture

The tittles doesn't relate to the rest of the strokes. To me they looked like ornamentation. To increase legibility you might want to do a diamond tittle.

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