Any idea how to achieve this in an efficient way?
Using a ready made font?http://fontstruct.com/fontstructions/show/dioptical
Optica by Manuel Guerrero :http://new.myfonts.com/fonts/cocijotype/optica/
In your example, the way the background art meets the diagonal elements of the letters appears to be carefully constructed by hand (probably in Adobe Illustrator), so I'm not sure there's an "efficient way" of duplicating the effect.
A similar (but not identical) effect could probably be created rather easily in InDesign by creating the diagonal lines as a separate art file, then in a separate InDesign file create and outline the text, import the diagonals graphic into the outlined type, similar to the importing technique explained here:http://www.ninisworld.com/thecorner/tutorials/imgintxt.html
Then import the same diagonal lines into a background graphic box (behind the headline), and then rotate it.