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A text font in the Janson / Ehrhardt mode, but with many contemporary details and conveniences.
A snazzy PDF specimen is here:
The basic family includes 6 styles: regular, italic, bold, bold italic, regular small caps, and bold small caps. All 6 styles are provided in two weight grades (the default grade + a lighter grade for office printers that add weight)
The standard license allows PDF embedding, @font-face embedding, and editable embedding (e.g., in word-processing documents).

4 Nov 2011 — 2:57pm
Wow, that's nice!
4 Nov 2011 — 5:21pm
Looks nice, congrats and good luck.
16 Nov 2011 — 2:08pm
Nice item about Equity on the Fast Company design blog: http://typo.la/fast.
P.S. The photo at the top is not me.
17 Nov 2011 — 3:56pm
I do not understand much of legal jargon, but the type looks readable enough on the sample above. Wonder, though, if a slightly-expanded 'caption' style would be of the good for the smaller type, like the notice at the top. Oh, well... tomorrow is also a day.