Liberal Arts San Serif

The late Steve Jobs used this slide in one of his last keynotes.

I thought it might be Proxima Nova or Gotham on first glance but neither seem to match.

If anybody has a suggestion as to what typeface it is I would be very grateful.

http://mattthomas.files.wordpress.com/2010/02/technologyliberalarts.jpg

Comments

Thanks for the suggestions Fivos, I'm veering towards Hamburg as to being the closest

Thanks Stephen, that's it alright. Every-time I researched highway signage I ended up at DIN.

BTW Congrats on Fonts in Use, a fantastic website and one of my personal favs.

You were searching in Germany then. ;)

Thank you!