Aquarium brand logotype

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Rick Burke's picture
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Joined: 22 Jul 2002 - 5:30pm
Aquarium brand logotype
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I’m working on a logotype for a new company that sells framed, wallmounted, aquariums. Here’s one of the many concepts. But I’m struggling to find the perfect typeface. Obviously, Bank Gothic is not the best choice—but it’s in the right direction.

Please help with any type suggestions. Thanks!

Rickpiq

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Rick, tell us more about the business. Are these aquariums: mass consumer products?, custom made?, upscale? Will the logo be used as a sales tool (ads, website) or as a product idenification (printed or stamped on the product. Will these be sold in Kmart or only directly through dealers or direct from the company.

Rick Burke's picture
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Joined: 22 Jul 2002 - 5:30pm
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> The aquariums are being marketed toward an upscale, high-end audience. > Possibly shown in model homes as an upgrade. They may also be sold in > specialty pet shops.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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I like the concept. Some random suggestions:

increase the dark/light contrast of the frame to make it more noticable

the frame vs. type colors don’t seem quite different enough.

is the reflection needed?

Chase J Goitia's picture
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Joined: 12 Apr 2004 - 11:14pm
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What about making a stylized fish in the shape of a Q, then enclosing it within a frame?