My client is combing two magazines with 2 different sets of demographics. 20-40 women and 55+ They want to retain the lifestyle magazine look of the younger magazine, but bring in the older set. The font size was 9.5/13 Jansen which is obviously not going to work for the older set.
To add another challenge the format is going down from letter size to 6"x9"...
What text font would you recommend? I'm assuming I'll need to go with 11-12pt size. I'm thinking something with a narrow x width, to make up for lost real estate (maybe?)... but it needs to be readable.
I'm using whitney sidebars etc.
Thank you in advance for any advice you can offer!