ID this modern serif font. It's killing me.

Comments

Similar to FFOlsen, but I dont think that's it. Your sample has wider characters and a larger bowl in the lowercase g.
https://www.fontfont.com/fonts/olsen

It's also very similar to TheSerif - but not quite it.

Sure looks like OlsenTF-Regular. "Morten Rostgaard Olsen, published by FontShop International for the FontFont library"

OlsenTF is close enough. Thanks, you guys are pros.