What's the font used in the Amazon Kindle logo?

Today I got an Amazon Kindle (third generation, non touch and non keyboard, if it matters). I very much like the font on the back; it's an attractive and minimalist sans-serif. Anyone know what it is?


Did you mean the font in which “kindle” is set? If so, I’d say it’s Bliss.

That's exactly what I meant, and exactly the same font. Thanks!

You must mean one of 4th generation ones, because the 3rd (which
is now pretending to be one of the 4th ones :-) had a keyboard.