Frutiger for text content?

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dl's picture
dl
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Joined: 3 Aug 2007 - 8:27am
Frutiger for text content?
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I'm doing a conference booklet for an organization whose logo is done in Frutiger and a script called Inspiration. I'd like to use Inspiration for certain headings and callouts. How does Frutiger work for large amounts of text? If so, what weight...Roman or Light?

Is the Roman heavier than a traditional Book weight? Am I just imagining that it looks like it is?

Chris Keegan's picture
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Joined: 11 Nov 2002 - 3:40pm
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A lot of factors would play into it, paper, print quality, point size, etc. I wouldn't see any reason why Frutiger wouldn't work as long as you take all the variables into consideration. It's always good to set some text, and do some test prints, I rely too much on the screen sometimes.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Sans does not work for very long texts.
If you must use a sans, use Legato.

hhp

Florian's picture
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Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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The essential thing about Legato (and the probable reason some-
body would recommend it) has yet to replicated by anybody else.

See last review here:
http://typographica.org/2005/on-typography/our-favorite-typefaces-of-2004/

hhp

Victor Curran's picture
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Joined: 31 Dec 2008 - 3:34pm
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What about setting text in one of Adrian Frutiger's other faces, such as [[http://www.linotype.com/1226/meridien-schriftfamilie.html|Meridien]] or [[http://www.linotype.com/358/egyptiennef-family.html|Egyptienne]]?

dl's picture
dl
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Thanks everyone for your ideas. I have been contemplating using a serif for the text. I was hesitant to add to many types however. Script, sans and serif...I know that's only three. But I also have a variety of weights and colors.

Thoughts?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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You could certainly find a serif face that harmonizes well
enough with Frutiger to reduce the visual cacophony quite
a bit. Victor's idea of looking at Adrian Frutiger's œuvre is
solid, although you can/should look elsewhere too.

hhp

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Meridien is a bit blah for text though. Sort of light and spiky. I seem to remember Frutiger didn't even advocate it himself, later on. (Disclaimer: Maybe it's just a personal dislike of mine.)
If you're considering a serif you might look at Frutiger Serif (which in fact is sort of a remodeled Meridien) which is supposed to work extra well with Frutiger. You might do something like having the headlines in Frutiger (or that script maybe) and the text in the serif? I haven't used it myself though, so can't really utter a recommendation.

Sindre Bremnes's picture
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Joined: 11 Nov 2008 - 9:32am
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How about [[http://new.myfonts.com/fonts/adobe/apollo/|Apollo]]? That's Adrian Frutiger's bread-and-butter-serif, right?

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Good point, Sindre, Apollo should work [better].
I just went back to that big Meridien-cum-optical-spacing thread we had a while ago and found Bringhurst in fact recommends pairing Frutiger with Apollo (or Meridien, which however he deems less useful for text):

"Frutiger also mated well with the same designer's Méridien and Apollo, though such a mixture was not apparently part of the original design plan, and the fonts did not match in weight or body size." (Bringhurst, p. 257)
"[In making Apollo] Frutiger used the opportunity to rethink his first text face, Méridien, drawn eight years earlier. Apollo lacks the sharpness of Méridien, but its smaller eye, blunter serifs and reduced modulation can make it a better choice for text […]". (Bringhurst, p. 215)

Florian's picture
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Joined: 7 Dec 2009 - 4:35pm
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Although Frutiger was designed for way finding signs, isn’t usable for text too, as it is a humanistic design? I frequently see it actually in reports. An example:

[[http://www.easac.eu/home/reports-and-statements/detail-view/article//con...|Report using Frutiger]]

I didn’t have troubles reading it.

Bert Vanderveen's picture
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Joined: 13 Jun 2004 - 8:19am
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Frutiger is a terrific choice for reports etcetera. The number of available styles makes it very versatile. I have used it a lot in the past.
If you go for Frutiger, use the last incarnation Frutiger Next — it is more like the Frutiger Mister F imagined but could not make at the time (due to technical restrictions).

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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> Frutiger Next … is more like the Frutiger Mister F imagined

Really? I thought he hated the («true») italics.

Jens Kutílek's picture
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Joined: 12 Sep 2007 - 7:55am
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Bert probably meant Neue Frutiger. It's okay to get confused by all the different versions ;)

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Oh wow, I didn't even realize that exists as well. Thanks for the clarification Jens :)

Bert Vanderveen's picture
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I stand corrected (and ashamed) — Neue it is.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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So who's going to make Frutiger EnoughAlready?

hhp

William Berkson's picture
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Joined: 26 Feb 2003 - 11:00am
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I'm very glad that Frutiger was able to make the version that he really wanted. The other versions, after Roissy, were compromises for various reasons. I find it a little ironic that he took off the sharper terminals, drawn by his then assistant...
I've liked them, but I can see why he toned them down. They make the final version closer to Myriad...

Neue Frutiger fixes the widths that were imposed by linotype's earlier system, and improves the weights. He was upset about Frutiger Next, as explains in his book.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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> They make the final version closer to Myriad...

Oh unbearable irony!

hhp