This Sans UC?

http://www.emmi.co.uk/work/books/index+book

"COMMON INTEREST"

Should be fairly obvious.

Thanks

PS - Emmi has lovely work!

Comments

It looks like FF Din Medium … [edit] except that the I has serifs.

It's Flama, which has an alternate serif I:

http://www.felicianotypefoundry.com/cms/fonts/flama?page=5