50s & 60s Typefaces

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Tom's picture
Tom
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Joined: 9 Feb 2012 - 12:12pm
50s & 60s Typefaces
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Hello all,

Please don't eat me.

Any recommendations for 50s/60s typefaces? I've been using the modern DIN, so something quite rigid & taut. I've been searching, but I imagine your expertise will trump most.

Any sort of help would be brilliant,

Tom

Nick Curtis's picture
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Joined: 21 Apr 2005 - 8:16am
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Stateside, the U.S. Government had a flirtation with Clarendon at the time, but I doubt that this affection carried across the pond…

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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AG was big then,even at the Royal College.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Since that's pre-digital, geography is key.
So for example if it's France, it's all Excoffon.
Are you looking for Brit stuff?

hhp

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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What is the subject matter and audience?

Tom's picture
Tom
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Joined: 9 Feb 2012 - 12:12pm
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American! Is there an equivalent to grotesque? Or even something sans-serif?

Thanks for the replies so far.

Tom's picture
Tom
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Joined: 9 Feb 2012 - 12:12pm
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Dezcom, it's a student project for One Flew Over the Cuckoo's Nest. I was hoping the type would mirror what would be used in that sort of institution (a hospital), or of a similar epoch.

Indra Kupferschmid's picture
Joined: 8 Aug 2007 - 3:23am
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Cheltenham, Bodoni, Excelsior, Ionic or Futura, Metro, Franklin Gothic, Alternate Gothic, Standard, Stymie …

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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"...type would mirror what would be used in that sort of institution (a hospital), or of a similar epoch."

Franklin Gothic, Stymie, Clarendon. Probably all caps. Institutions would be a bit behind the curve so their signage would have looked post war American rather than hip for that time Modernist.

Also, Cuckoos's nest was staged in a NOT private hospital where the patients were probably poor or blue-collar at best. Think along the lines of Trenton NJ instead of upper East-side Manhattan. This was a dismal State Mental Institution with a low budget. Signs should be worn-looking and degraded. That being said, Leroy Lettering would also be a strong candidate.

Kent Lew's picture
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Joined: 21 Apr 2002 - 11:00am
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For institutional, I’d take Trade Gothic over Franklin Gothic. Less overt personality.

The Trade Gothic series was relatively new in the 50s & 60s, riding a resurgence of interest in American Gothics after decades of European Geometrics in the mainstream, and would possibly have been more widely used than Franklin Gothic at that time.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Kent, I don't think a State mental hospital then would have been likely to ride the "new". Perhaps more Government institutional looking would have been likely?

Tom's picture
Tom
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Joined: 9 Feb 2012 - 12:12pm
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Thanks to all of you, I will try out both Trade & Franklin, especially. Because the idea is to spark a renewed interest in the novel, Trade might work well.

Kent Lew's picture
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Joined: 21 Apr 2002 - 11:00am
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I don’t know that it would have been a matter of “riding the new” as a matter of availability.

Franklin Gothic was primarily a handset face, from ATF. Monotype did have a version of Franklin Gothic for their machine, I believe, but I don’t think it was widely used in that format (could be wrong about that).

Linotype never adapted Franklin Gothic, that I know of. Instead, Trade Gothic was Linotype’s response to this general style and would have been widely stocked in most Lino shops at that time.

So, it becomes partly a matter of what technology was likely to have been used for setting printed matter for a state mental hospital of that era. I’m betting against handsetting or Monotype.

Now, if one is talking signage, then all bets are off, since that would not likely have been type.

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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I was thinking signage, Kent.

Johan Palme's picture
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Joined: 23 Jan 2011 - 6:07am
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A lot of old hospital signage here in Sweden use machine engraving of various kinds.