Typeface suggestion for herbal medicine

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Takuya Furukawa's picture
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Joined: 21 Feb 2012 - 10:45am
Typeface suggestion for herbal medicine
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I would like to get your suggestions that what kind of typefaces can I use for the project.

The project is about:
- Introducing Japanese herbal medicine 'Kampo'. (http://en.wikipedia.org/wiki/Kampo)
- This project is both print and web based design applications.
- The target audience is people living in the city in Europe, familiar with contemporary medicine.
- I would NOT like to represent too cold, too modernistic, too decorative aspects from the typeface.

Look forward to your suggestions.
Thanks so much!

Takuya

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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At the risk of being a bit unoriginal, I would emphasize the Japanese aspect (just the way Swiss pharmaceutics laboratories emphasize being Swiss).
So, perhaps a hint of brush would work, for example.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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1) Be subtle.
2) Worry about how your font's aesthetics will translate online/onscreen.

hhp

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
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Azuki has a kind of Asian brush feel without mocking Chinese(–Japanese) ductus.
http://www.myfonts.com/fonts/bluevinyl/azuki/

Caturrita is interesting, though seems to have some spacing bugs.
http://www.myfonts.com/fonts/armasen/caturrita/
http://www.myfonts.com/fonts/armasen/caturrita-extra/
http://www.myfonts.com/fonts/armasen/caturrita-display/

Eidetic: http://www.myfonts.com/fonts/psyops/eidetic-modern/
There is also a Serif to that.

I also find Bluegrass worth a try:
http://www.myfonts.com/fonts/scrowleyfonts/bluegrass/

And surely Fertigo and Ferigo Script might be interesting as well...
http://www.myfonts.com/search/Fertigo/fonts/

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Oh come on, is the cliché for Japanese still good olde gesticulative brushwork?
This has been one of the leading high-tech countries for the past 50 years.
One of my best friends as a teenager (we spent a lot of time under the covers with the lights out):

Sony US branding from the 1960s leveraged its Clarendon wordmark:

Admittedly, high tech is not herbal, but nonetheless, Clarendon doesn’t exactly spring to mind for high tech, does it?

But if you really want to go all brushy, it would be hard to top Papyrus!

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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But do people really know/feel that Sony is Japanese?

hhp

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
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Clichés are important, for marketing reasons.

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Nick, this is for Japanese herbal medicine, not Japanese consumer electronics.

I think people understand that Japan, and Japanese visual culture, has both (very) modern/futuristic and (very) ancient/mysterious/foreign (from a Western perspective) sides. «Japanese» isn't enough to decide on a design direction; «Japanese high-tech» or «Japanese traditional», at least to me, point in vastly different directions.

Nick Curtis's picture
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Joined: 21 Apr 2005 - 8:16am
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One of my favorite kinda-Asian-calligraphy-vibe faces...

http://www.fonts.com/findfonts/detail.htm?productid=47382

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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George Tulloch's picture
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Joined: 31 Mar 2007 - 12:42pm
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Maybe Akira Kobayashi's [[http://www.myfonts.com/fonts/linotype/itc-woodland/|ITC Woodland]]? Though I don't know how suited it is to web use.

Takuya Furukawa's picture
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Joined: 21 Feb 2012 - 10:45am
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Thanks so much for lots of suggestions!

Japanese herbal medicine 'Kampo' actually has both traditional way of understanding the body and scientific analysis of the effectiveness.
So that, I think I would choose these typefaces having gentle blush/calligraphic serifs but still looking contemporary.

http://www.myfonts.com/fonts/linotype/itc-woodland/
http://www.myfonts.com/fonts/psyops/eidetic-modern/
http://www.myfonts.com/fonts/armasen/caturrita/