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Meaning of trade vs commercial use of fonts
Posted by J. Tillman in
28 Feb 2012 — 9:30am
28 Feb 2012 — 9:30am
In an earlier post http://www.typophile.com/node/89216 Nick Shinn mentioned trade versus commercial use of a font. What do these terms mean?
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28 Feb 2012 — 11:19am
Trade is media for professionals, such as business-to-business marketing and magazines such as Print or Eye.
Commercial is general media.
The distinction is between fonts that are being viewed and considered as cultural artefacts and potential tools (trade), and fonts that are read by consumers with no typographical awareness.
28 Feb 2012 — 6:08pm
Nick Shinn, thanks for the info.