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Logo for a mens survival kit
Posted by Mar_bie in
21 Mar 2012 — 8:54pm
21 Mar 2012 — 8:54pm
Target audience: Men ages 25-40, active, hikers/backpackers, campers.
Colors: Black, bold orange, dark gray, sky blue.
I have my heart set on using a flame somehow, but was advised that a plus sign would be more fitting. It was said to be 'too girly'..
I am aiming for a 'swiss' feel.
The fonts used on the left: Intro
On right: Trade Gothic, Bebas, then two versions of Univers.
HOW do I make it more manly with using orange.
Help!
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21 Mar 2012 — 9:32pm
Curves are for sissies. Use a font with only straight lines.
Swiss?! What is this, how to survive a chocolate festival?
Unless you get can work in a Saint Bernard somehow...
hhp
21 Mar 2012 — 10:00pm
Thanks, do you have any font suggestions?
21 Mar 2012 — 10:37pm
John Downer is known for fonts that rely heavily on straight lines.
Try his Brothers - or Vendetta might be sufficiently brutish as well.
Another idea: the tail of the "Q" might be
rendered as some sort of sharp implement.
hhp
22 Mar 2012 — 2:08am
Maybe it's the colour, but Q looks shorter than other letters.
If you use an even more compressed font, Q could be transformed into a Swiss Army knife silhouette.
22 Mar 2012 — 9:04am
[duplicate deleted]
22 Mar 2012 — 9:09am
Not sure I understand your comment "HOW do I make it more manly with using orange". Can you explain further?
And speaking of color, the blue looks feminine to me. I understand the "blue skies" connection for an outdoor product, but still...
22 Mar 2012 — 9:32am
Every man has a feminine side.
hhp
22 Mar 2012 — 9:39am
Thanks James, the blue will be removed. I just wanted to use the color orange, but because the color isn't a dark gray/black/muted green, I wanted it to read as a product for men without being too kitschy. The error is in the font. Swiss design is clean and modern, but not meant to be rugged or 'manly'.. the font must stray from swiss influence.
22 Mar 2012 — 10:29am
"the font must stray from swiss influence."
The 'original' survival tool was Swiss: The Swiss Army Knife.
22 Mar 2012 — 10:34am
GQ (a men's magazine) has a somewhat similar look with their round, sans serif "Q". But I'm guessing their demographic is more fashion-oriented rather than the rugged outdoorsman.
22 Mar 2012 — 10:49am
Mariam, I wouldn't necessarily abandon the swiss look completely. It can have a calm, controlled look might have some relevance to a survival kit. You might want to present a range of concepts that include both swiss influence along with other looks.
22 Mar 2012 — 2:25pm
Posted a new variation.
Thanks for the GQ logo, I might just jump back to curves.
22 Mar 2012 — 2:37pm
With that "Q", would there be a point to somehow
inserting a question mark somewhere, maybe as
the whitespace inside* the "Q"? As in: Will I survive?
* Athough probably without the dot.
hhp
22 Mar 2012 — 4:36pm
http://www.landsbjorg.is/category.aspx?catID=247
Dunno if the colour combos in these SAR clothes will be of use, but here they are anyway...
23 Mar 2012 — 5:37pm
You might wanna have a look at http://losttype.com/browse/
It might be a cool concept if the tail of the Q is an arrow pointend to the right. 'Directing you to the way out.'
Just a thought.
24 Mar 2012 — 4:49pm
Great site, thanks Tim :}
28 Mar 2012 — 1:20pm
Constructing your own geometric logotype could also give it a more manly feel. I would use black and orange I think.
What exactly is in the survival kit?
28 Mar 2012 — 1:45pm
@Mar_bie: Is this personal, professional (paid/unpaid) or academic?
12 Apr 2012 — 9:27am
Maybe this is a cool idea.
RES[Q]
Tried it with Veneer. http://www.myfonts.com/fonts/yellow-design/veneer/
Just a thought.
12 Apr 2012 — 9:27am
Maybe this is a cool idea.
RES[Q]
Tried it with Veneer. http://www.myfonts.com/fonts/yellow-design/veneer/
Just a thought.
12 Apr 2012 — 4:27pm
Posted a more finalized idea, love Veneer, thanks for that link
27 Apr 2012 — 2:32pm
Your welcome. Is that your final solution?