Target audience: Men ages 25-40, active, hikers/backpackers, campers.
Colors: Black, bold orange, dark gray, sky blue.
I have my heart set on using a flame somehow, but was advised that a plus sign would be more fitting. It was said to be 'too girly'..
I am aiming for a 'swiss' feel.
The fonts used on the left: Intro
On right: Trade Gothic, Bebas, then two versions of Univers.
HOW do I make it more manly with using orange.