Logo for a mens survival kit

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mariam's picture
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Joined: 26 Sep 2010 - 10:41am
Logo for a mens survival kit
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Target audience: Men ages 25-40, active, hikers/backpackers, campers.
Colors: Black, bold orange, dark gray, sky blue.

I have my heart set on using a flame somehow, but was advised that a plus sign would be more fitting. It was said to be 'too girly'..

I am aiming for a 'swiss' feel.

The fonts used on the left: Intro
On right: Trade Gothic, Bebas, then two versions of Univers.

HOW do I make it more manly with using orange.
Help!

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Curves are for sissies. Use a font with only straight lines.

Swiss?! What is this, how to survive a chocolate festival?
Unless you get can work in a Saint Bernard somehow...

hhp

mariam's picture
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Joined: 26 Sep 2010 - 10:41am
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Thanks, do you have any font suggestions?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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John Downer is known for fonts that rely heavily on straight lines.
Try his Brothers - or Vendetta might be sufficiently brutish as well.

Another idea: the tail of the "Q" might be
rendered as some sort of sharp implement.

hhp

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Maybe it's the colour, but Q looks shorter than other letters.
If you use an even more compressed font, Q could be transformed into a Swiss Army knife silhouette.

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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[duplicate deleted]

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Not sure I understand your comment "HOW do I make it more manly with using orange". Can you explain further?

And speaking of color, the blue looks feminine to me. I understand the "blue skies" connection for an outdoor product, but still...

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Every man has a feminine side.

hhp

mariam's picture
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Joined: 26 Sep 2010 - 10:41am
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Thanks James, the blue will be removed. I just wanted to use the color orange, but because the color isn't a dark gray/black/muted green, I wanted it to read as a product for men without being too kitschy. The error is in the font. Swiss design is clean and modern, but not meant to be rugged or 'manly'.. the font must stray from swiss influence.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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"the font must stray from swiss influence."

The 'original' survival tool was Swiss: The Swiss Army Knife.

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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GQ (a men's magazine) has a somewhat similar look with their round, sans serif "Q". But I'm guessing their demographic is more fashion-oriented rather than the rugged outdoorsman.

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Mariam, I wouldn't necessarily abandon the swiss look completely. It can have a calm, controlled look might have some relevance to a survival kit. You might want to present a range of concepts that include both swiss influence along with other looks.

mariam's picture
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Joined: 26 Sep 2010 - 10:41am
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Posted a new variation.
Thanks for the GQ logo, I might just jump back to curves.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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With that "Q", would there be a point to somehow
inserting a question mark somewhere, maybe as
the whitespace inside* the "Q"? As in: Will I survive?

* Athough probably without the dot.

hhp

Reynir Heiðberg Stefánsson's picture
Joined: 19 Nov 2010 - 11:15am
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[[http://www.landsbjorg.is/category.aspx?catID=247]]

Dunno if the colour combos in these SAR clothes will be of use, but here they are anyway...

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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You might wanna have a look at http://losttype.com/browse/

It might be a cool concept if the tail of the Q is an arrow pointend to the right. 'Directing you to the way out.'

Just a thought.

mariam's picture
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Joined: 26 Sep 2010 - 10:41am
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Great site, thanks Tim :}

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Constructing your own geometric logotype could also give it a more manly feel. I would use black and orange I think.

What exactly is in the survival kit?

Christopher Timothy Dean's picture
Joined: 22 Oct 2006 - 10:49pm
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@Mar_bie: Is this personal, professional (paid/unpaid) or academic?

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Maybe this is a cool idea.

RES[Q]

Tried it with Veneer. http://www.myfonts.com/fonts/yellow-design/veneer/

Just a thought.

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Maybe this is a cool idea.

RES[Q]

Tried it with Veneer. http://www.myfonts.com/fonts/yellow-design/veneer/

Just a thought.

mariam's picture
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Joined: 26 Sep 2010 - 10:41am
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Posted a more finalized idea, love Veneer, thanks for that link

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Your welcome. Is that your final solution?