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Logo for handmade leather bag brand. WIP

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Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
Logo for handmade leather bag brand. WIP
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I'm in the proces of designing a logo for an exclusive handmade leather bag brand. The logo must contain 'wings' and the name 'soesah'. The client is looking for a minimal approach so this is what I came up with. Geometric but still kind of organic.

I would very much appreciate your feedback, primarily on the DIN inspired custom lettering. Furthermore do you have any suggestions regarding the mark / logotype composition?

I know logotype is not yet properly kerned. This is because I first want to deal deal with the things above. :-)

Thanks!

HVB's picture
HVB
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Joined: 17 Feb 2006 - 9:43am
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I like the overall feel; but the 'wings' look too much like three-fingered hands. Possibly having the wingtips more feathery, or at least much less rounded - maybe pointer ends at the 'top' sides.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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The type looks a bit too mechanical to me. I see it pressed into leather and think that smoother curves would look better (think more DIN 17).
Also, the lone h’s ascender could be unbalancing.

mariam's picture
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Joined: 26 Sep 2010 - 10:41am
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I agree that the wings look like fingers (in a glove, maybe)

It might need some kind of point-you can even keep some sort of rounded tips if you wish.

Font feels too rigid, maybe something that is shorter/more round?
Could work at a smaller size than the wings & with less spacing.

Post an updated version soon :]

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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The wings made me first think of something dead.

Johan Palme's picture
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Joined: 23 Jan 2011 - 6:07am
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Have a go through the kerning as well. /sa/ compared to /ah/ especially stands out.

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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@HVB
Thanks I will play with the wings some more.

@riccard0
More like DIN 17 is a good suggestion. I will look into it!

@Mar_bie
I will try with a smaller logotype.

Tanks for now guys. I'am very busy this week but I will post a update soon.

@Birdseeding
Yeah i know thats why I wrote: "I know logotype is not yet properly kerned." ;-)

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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an update - excuse my english

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Do you like one of these better?

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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I think you should use the outermost shape for all.

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Hi Riccardo,

Somebody else gave me that feedback to. I tried it but didn't like it.

But it looks like I have to try some more. Thanks.

HVB's picture
HVB
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Joined: 17 Feb 2006 - 9:43am
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Sorry to be a wet blanket, but the revised wings now look to me even MORE like hands - with a pointing finger with a fingernail. For some 'feathering' examples and ideas, you might try to Google images for cartoon wings.

- Herb

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Hi Herb

Of course I did some research on google images for reference. Still I'am looking for a minimalistic, geometric but still somewhat organic approach.

Thanks for your feedback anyway. I will explore some more possibilities.

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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The hands suggest handmade to me. Is that the right market?

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Hi Luma,

I haven't thought of it that way, but it is the right market.

Today I've planned working on it, so hopefully I can give you guys an update soon.

Christian Thalmann's picture
Joined: 2 Apr 2012 - 8:35am
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To make the wings look less like hands, how about making them wider. You could also consider making the slope of the "arm" part of the wing steeper than that of the "feathers" part.

Bruno Duarte's picture
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Joined: 3 Feb 2012 - 10:43am
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try to put the wings upwards, maybe you'll see something new.

Cindy Wright's picture
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Joined: 12 Jan 2012 - 3:51am
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I like the first wings better. They from like hands at work --that is how the minimalist design is achieved. But what I would like to see is a tighter gap between the wings and the text. That will somehow punctuate minimalism.

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Next week I don't have to go to school.

Time to process all your feedback!

jhonyhea's picture
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Joined: 14 Jan 2013 - 12:48pm
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Hello
how are you i read your post this is great information I am very fond of Blog Readers i read in many blog I researched many sites often have many sites have benefited from the site The site has been online in a bag of shopping from this site and I really liked the bag Tumi bag you check this site i hope you really like this site thanks for sahre.... :)

Robert K.'s picture
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Joined: 30 May 2007 - 5:52pm
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@timaarts: have you tried detaching the top "feathers" on your wings?

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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It has been a long time since I worked on this free time project.

@litera Not yet.

Will come with an update soon.