Contemporary serif to pair with Helv Neue

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Darren Endicott's picture
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Joined: 10 Apr 2006 - 7:44pm
Contemporary serif to pair with Helv Neue
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Hi all

I have a client whose logotype is set in Helvetica Neue, the publication I'm designing for them is mainly text based but illustrated with a lot of infographics. I have to use Helvetica, so want a contemporary serif which will contrast. The publication needs to be elegant, sophisticated, and intelligent but not so severe that it's dull - so maybe something a bit quirky?

Any thoughts or suggestions?

p.s. also colour has to be mainly orange/black to reflect their ID

Thomas Binder's picture
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Joined: 13 Jan 2006 - 9:04am
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I have to use Helvetica, so want a contemporary serif which will contrast. The publication needs to be elegant, sophisticated, and intelligent but not so severe that it's dull

Check out Amalia! (Ourtype.be)

Preview made more practical here:
http://www.fontshop.com/search/?q=amalia

Indra Kupferschmid's picture
Joined: 8 Aug 2007 - 3:23am
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I once did a feature for FontShop about combining typefaces with Helvetica.
http://www.fontshop.com/blog/newsletters/april10c/indexEMAIL.html

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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I might use something a bit expressive to distract from Helvetica's stupidity.

hhp

Florian's picture
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Joined: 7 Dec 2009 - 4:35pm
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