Logotype for etymological awareness group

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Vidar Flak's picture
Joined: 31 Mar 2012 - 1:21pm
Logotype for etymological awareness group

I’d love to get some advice on how to improve the balance in this one.

Etymentus stands for Etymologi & Entusiasme. It should be acceptably legible at small sizes.

It’s for part of the final project of my BA in visual communcation.


Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am

Surely it looks vintage! ;-)
Some random impressions:
First E is not very legible.
The gap between Y and M is ETY_MENTUS huge compared to the rest.
Non-symmetric Ts lack purpose to be non-symmetric.
S looks cramped.

Frode Bo Helland's picture
Joined: 26 Feb 2007 - 1:03pm

Some optical pointers: horizontals look heavier then verticals, diagonals (espc. in M and N) also need adjustments to appear eqaul to the other lines. Look at you fav. monoline* sans for ques.

* kicker: it is not really as monoline as it looks.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am

The area around the "Y" is too airy; try making
its left arm a vertical-plus-horizontal structure.
BTW if you use enough of all this advice make
sure you credit Typophile.