Study Reveals Fonts That Win Elections

JLH's picture

WOBURN, Mass., April 1, 2012 – Monotype Imaging Inc. today announced the results of a 22-year study into font choices used by political campaigns throughout the United States. Originally started by Monotype in 1990 in conjunction with the South Henrietta Institute of Technology, the exhaustive study analyzed the fonts used in more than 314,169 .U.S. municipal and state elections, with the goal of identifying fonts and typographic trends in the winning political campaigns. Visit Slideshare presetation here:

“We were surprised not only by the wide choice of typographic styles used in campaigns across the country but also the clear advantage of certain fonts to help their candidates win elections,” said Idee Claire, director of political graphic studies at the South Henrietta Institute of Technology. “This study debunks the myth that it’s all about using red, white and blue colors – it’s far more important to match the right font to the candidate’s position they are seeking.”

The study found these fonts resulted in a minimum 62.5 percent margin of victory when used in a campaign for the following offices:

Mayoral font: Rabenau™

Judge font: Akko™

Dog Catcher font: ITC Weber Hand™

School Board font: School Script Lined

Treasurer font: Carter Sans™

Attorney General fonts: Elegy™ and Goudy Forum Pro

Sanitation District font: Francker™

Coroner font: ITC Chino™

riccard0's picture

They forgot LF Jesus Loves You All, for Popes.

Nick Shinn's picture

Johnny Friendly (On the Waterfront).

oldnick's picture

Bermuda LP: Vote Moe Lawns for Groundskeeper!

PT Lightning: Tad Nippy for Chief Meteorologist!

artblanc's picture

Sue Often for attorney general, really? “Sue, often.”

Té Rowan's picture

I'm just glad that Gayle Storm isn't handling the shipping.

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