I'm aiming for something quirky and light hearted. My approach was to design a rounded face which has some humanist character and a little bit of contrast between sharp and soft. There's influences from Gill, DIN and Futura in there.
Unothodoxly, soft edges have been used around the perimeter and straight lines on the horizontal terminals (e.g the tips of the r, l, t and s). My thinking was this would give a nice soft shape to the outline of the word, whilst allowing letters to sit tightly together harmoniously without awkward negative space. I.e. this: || not this: )|
This is my first font so I'd appreciate your comments!
...FYI this is the second revision. PDF is attached.