New Study: Font Size Matters—Emotion and Attention in Cortical Responses to Written Words

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Dan Gayle's picture
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Joined: 17 May 2006 - 7:00pm
New Study: Font Size Matters—Emotion and Attention in Cortical Responses to Written Words
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This whole study is way beyond my brain power to comprehend, but the Seattle Times wrote about it on their blog, and it looks like the sort of thing we here would like to think we understand :)

Font Size Matters—Emotion and Attention in Cortical Responses to Written Words

Dan Gayle's picture
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Joined: 17 May 2006 - 7:00pm
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Basically, bigger fonts create a bigger emotional response that can be measured by scanning someone's brain.

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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So they were right, after all: MAKE THE LOGO BIGGER!

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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That might be related to the fact that the brain is hardwired to react to something getting bigger (i.e. closer). So if you really want to leave a strong impression take a logo of any size and smack it on their face.

hhp

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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“The power of large font size to enhance emotion effects may, for instance, be one reason why headlines written in big letters are popular and evidently successful in the yellow press media.”

Or vice versa.

That’s how art directors, graphic designers and typographers invest display type with “aesthetic” tonality or para-textual meaning, and consequently how it’s read. One is accustomed to respond to a title or headline with a value judgement (emotionally-driven), namely, whether one should continue with the document and dive into the body text.

This isn’t a “yellow press” phenomenon, but deeply embedded in the culture:

John Hudson's picture
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Joined: 21 Dec 2002 - 11:00am
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This isn’t a “yellow press” phenomenon

Well, it is in contrast to typical broadsheet typography. GOTCHA!

Russell McGorman's picture
Joined: 25 May 2006 - 10:01am
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what is it with scientists and Arial anyhow?