Four years ago I thought of giving this logo the benefit of time. The pet is almost as bad. I just can't stop seeing Lisa Simpson doing something she should not be doing.
I first became aware of the current British re-style back at 1998-2002. I began noticing it first in architecture and then in civil projects such as bridges and the London Eye. I think that the 2012 Olympics are a continuation of that re-style.
Interesting to compare the overall designs philosophies/concepts of Beijing's Olympic with that of London's.
Savage, primitive, crude, wild or unsophisticated it might be – but it is instantly recognisable at virtually any scale, against any background, in any colour.
Proof (nearly) against the depredations of sponsors, partners Uncle Tom Cobbleigh and all.
It isn’t pretty, but it does the job extremely well, the more I work with it the more impressed I am.
I have mixed feelings. When I first saw the logo I didn't even recognize it as "2012", I briefly thought it was an abstract icon of an athlete. Still don't love it, but I admire the designers' willingness to be bold and do something different and controversial.
Another great example of how 'structural' London 2012 has become is this report of what is being policed and banned. For instance, the use of these words:
C) The Banned Words.
The Olympics legislation bans the use by unauthorised businesses (non-sponsors) of 'controlled representations', depending on the context. This is the list of 'controlled representations':
The Olympic Symbol (the five interlocking rings)
The Olympic Motto (Citius Altius Fortius' / 'Faster Higher Stronger'
Olympic (s)
Olympiad (s)
Olympian (s)
The Paralympic Symbol (the three 'agitos')
The Paralympic Motto ('Spirit in Motion')
Paralympic (s)
Paralympiad (s)
Paralympian (s)
London
Games
Summer
Two thousand and twelve
2012
Twenty Twelve
Medals
Gold
Silver
Bronze
Sponsors
"Yes, in the mixed-doubles luge, with Brigitte Nielsen."
Impossible as usual. LA84 was summer games, so you must mean mixed-doubles luge tennis, then a non-medal sport that ruined the grass courts and the Harrow Club
New Johnston, specifically the Transport for London, Monotype, version NJFont Signing is used for much of the English wayfinding, the French is NJFont Book. And is appearing on any surface in London (and the UK) from now.
>I was confident of coming out on top, but in luge weight is critical, and Gill's own Great Dane was a hair larger.
hhp
Cool! Sorry hrant, but I must have been stoned or something 'cause I don't remember '84 all that much.
Training with Brigg must have been wayyyyyyyyyyy more fun than your Olympian climax considering time trials and all. And besides, as we all know, when Gill is at the top of his game his technique is second to none.
Watched the archery team competition yesterday at Lords, the eventual winners Italy had, at first glance, Comic Sans on their shirts, binoculars revealed Chalkduster in all its “glory”.
I like the way the swimmers are introduced, walking out against a snazzy graphic backdrop, stopping to pose briefly in their cool threads (the US dusters are awesome!) and goggles, with their names behind them (in Gareth’s font). But AFAIK, they don't have their fave beats playing, like hockey players (was it?) in the all-star game.
London 2012 is shaping up to be really awesome super special.
In a time when there is very little groovn' up the folks back home in the U.S.A. their Olympic athletes are coiming up big against their main foreign debt holder ... China. And already there's been many Olympic records shattered, especially in the pool.
I can't wait for the dust to settle after this weekend, there's a couple dozen gold medals up for grabs now that the track is open.
Sure, it's hot to watch the women, be it in the sand or track'n'field. But I still gotta wait two years more for my favourite disciplines in an Olympic setting: Biathlon and cross-country.
Interesting to note averaging the American's post WWII performance, very consistent. Another interesting note is when drug testing became the street cred of a nation's performance ;)
And does a nation's size in terms of population matter? I've been waiting for India to step it up...
What's "interesting" is how US media flip-flops on how to show the country ranking (number of golds, versus total medals) depending on what would put the US on top; I've personally seen it change from day to day. A tactic reminiscent of its Cold War arch-enemies.
Even on the official London 2012 website I've seen the countries one day ranked by golds and then the next day ranked by total medals, I think there must be something ICO about it for the listing to be publicly published.
Am I the only one annoyed that athletes names in 2012 STILL are not displayed with correct diacritics? Not to mention arbitrarily cut off and forced into a Western name order. How hard is it in the age of unicode and near-infinite storage to get this right?
Apparently it's Type 2 Impossible (I Don't Wanna Do It!). For the record, Type 1 Impossible is "Never Seen It Happen Before". Other types of Impossible are believed Rare or even Extinct.
19 May 2012 — 12:12am
This is England ...
http://www.youtube.com/watch?v=yMN7Xrr_hzY
...one of the greatest countries ever of all times!
n.
19 May 2012 — 5:50am
I thought they were going to use Tankard's Bliss?
19 May 2012 — 6:47am
The font though is inspiring.
hhp
19 May 2012 — 6:53am
Reminds me a bit of Eskapade, which you posted about, Hrant.
Seems like Fraktur inspired fonts are becoming the next big thing.
19 May 2012 — 1:46pm
Four years ago I thought of giving this logo the benefit of time. The pet is almost as bad. I just can't stop seeing Lisa Simpson doing something she should not be doing.
20 May 2012 — 10:05am
I first became aware of the current British re-style back at 1998-2002. I began noticing it first in architecture and then in civil projects such as bridges and the London Eye. I think that the 2012 Olympics are a continuation of that re-style.
Interesting to compare the overall designs philosophies/concepts of Beijing's Olympic with that of London's.
n.
23 May 2012 — 1:53am
@rs_donsata I know what you mean... oh Lisa Simpson, where has your innocents gone?
23 May 2012 — 11:46am
Savage, primitive, crude, wild or unsophisticated it might be – but it is instantly recognisable at virtually any scale, against any background, in any colour.
Proof (nearly) against the depredations of sponsors, partners Uncle Tom Cobbleigh and all.
It isn’t pretty, but it does the job extremely well, the more I work with it the more impressed I am.
Tim
23 May 2012 — 12:16pm
Ya me too Tim, I'm totally impressed. Bold stuff indeed, yet with a prudent functionality.
I'm wondering what the 2012 Olympic way finding signage will be rendered in?
n.
23 May 2012 — 12:19pm
http://www.youtube.com/watch?v=6R-t707wAfk
23 May 2012 — 12:21pm
If they don't use Hague's font it will be yet more proof that the UK is going down.
hhp
23 May 2012 — 1:11pm
I have mixed feelings. When I first saw the logo I didn't even recognize it as "2012", I briefly thought it was an abstract icon of an athlete. Still don't love it, but I admire the designers' willingness to be bold and do something different and controversial.
24 May 2012 — 12:54am
http://www.creativereview.co.uk/cr-blog/2009/april/2012-olympic-typeface...
Tim
24 May 2012 — 1:12am
http://typophile.com/node/34223
http://typophile.com/node/34381
17 Jul 2012 — 11:07am
Another great example of how 'structural' London 2012 has become is this report of what is being policed and banned. For instance, the use of these words:
C) The Banned Words.
The Olympics legislation bans the use by unauthorised businesses (non-sponsors) of 'controlled representations', depending on the context. This is the list of 'controlled representations':
The Olympic Symbol (the five interlocking rings)
The Olympic Motto (Citius Altius Fortius' / 'Faster Higher Stronger'
Olympic (s)
Olympiad (s)
Olympian (s)
The Paralympic Symbol (the three 'agitos')
The Paralympic Motto ('Spirit in Motion')
Paralympic (s)
Paralympiad (s)
Paralympian (s)
London
Games
Summer
Two thousand and twelve
2012
Twenty Twelve
Medals
Gold
Silver
Bronze
Sponsors
http://www.independent.co.uk/news/uk/home-news/britain-flooded-with-bran...
Britain flooded with 'brand police' to protect sponsors
n.
17 Jul 2012 — 12:54pm
You know this was all started by the US in '84, right? (I know because I was there.)
hhp
17 Jul 2012 — 9:24pm
I did not know that. Did you compete?
n.
17 Jul 2012 — 9:34pm
Yes, in the mixed-doubles luge, with Brigitte Nielsen.
hhp
17 Jul 2012 — 10:26pm
I remember that, Hrant! Congratulations on your silver.
At least I think I remember that. I was 12 at the time.
It might have been an episode of Knight Rider.
18 Jul 2012 — 6:32am
I was confident of coming out on top, but in luge weight is critical, and Gill's own Great Dane was a hair larger.
hhp
18 Jul 2012 — 6:51am
"Yes, in the mixed-doubles luge, with Brigitte Nielsen."
Impossible as usual. LA84 was summer games, so you must mean mixed-doubles luge tennis, then a non-medal sport that ruined the grass courts and the Harrow Club
18 Jul 2012 — 7:05am
New Johnston, specifically the Transport for London, Monotype, version NJFont Signing is used for much of the English wayfinding, the French is NJFont Book. And is appearing on any surface in London (and the UK) from now.
Tim
18 Jul 2012 — 11:40am
@hrant – And Brigitte's streamlining didn't help? Oh, well, you can always try for success through modelling.
19 Jul 2012 — 11:40pm
>I was confident of coming out on top, but in luge weight is critical, and Gill's own Great Dane was a hair larger.
hhp
Cool! Sorry hrant, but I must have been stoned or something 'cause I don't remember '84 all that much.
Training with Brigg must have been wayyyyyyyyyyy more fun than your Olympian climax considering time trials and all. And besides, as we all know, when Gill is at the top of his game his technique is second to none.
No shame in that.
n.
19 Jul 2012 — 11:33pm
Thanks timd , I was kind of hoping that event site's way finding signage would be rendered in the London 2012 Olympic font.
So, I guess when clarity is needed/demanded fashionable fonts/letter shapes are relegated to display signage only ...sigh.
n.
20 Jul 2012 — 4:24am
A security poster in Arabic associated with the Olympics has been rendered unreadable, apparently due to a font substitution:
http://www.bbc.co.uk/news/uk-england-london-18911599
20 Jul 2012 — 6:16am
No, the wrong ethnic group was used. For the whole thing.
Related (actually more like inbred):
http://news.bbc.co.uk/2/hi/uk_news/wales/7702913.stm
hhp
20 Jul 2012 — 1:01pm
You know: London is ONE swinging place.
The first time I'm in the Tube, there are signs everywhere which say "Way Out," and then they point the way out to the way out stuff.
Which pretty much reinforces what I said in the first place…
29 Jul 2012 — 4:24am
Watched the archery team competition yesterday at Lords, the eventual winners Italy had, at first glance, Comic Sans on their shirts, binoculars revealed Chalkduster in all its “glory”.
http://www.london2012.com/news/articles/gold-success-for-italian-archers...
This is never a stylish look, they looked better on the podium.
Tim
29 Jul 2012 — 9:32am
I like the way the swimmers are introduced, walking out against a snazzy graphic backdrop, stopping to pose briefly in their cool threads (the US dusters are awesome!) and goggles, with their names behind them (in Gareth’s font). But AFAIK, they don't have their fave beats playing, like hockey players (was it?) in the all-star game.
I should get a setup like that for my front door.
30 Jul 2012 — 5:12pm
The font on the French Men's Basketball jerseys looks real nice. Not sure what it is.
30 Jul 2012 — 7:13pm
Hardly about design at all, but the funniest thing I've seen for ages.
30 Jul 2012 — 7:46pm
HAHAHAHAHA!!!
31 Jul 2012 — 4:26am
Olympic 2012 well organized by London. Awe-sum opening ceremony. I liked it...
31 Jul 2012 — 6:01am
Watch this if you are able.
http://www.bbc.co.uk/programmes/b01f87nh
Especially the catastrophisation episode.
Tim
31 Jul 2012 — 6:14am
@Ryan : it's a bespoke typeface by French type designer Christophe Badani for the French Federation of Basketball : http://www.typophage.com/actualites/44-fontes-exclusives/209-typographie...
31 Jul 2012 — 1:31pm
"A place of mud, illiteracy, embarrassing diseases...."
Oh, and thanks, Frank.
3 Aug 2012 — 10:57pm
London 2012 is shaping up to be really awesome super special.
In a time when there is very little groovn' up the folks back home in the U.S.A. their Olympic athletes are coiming up big against their main foreign debt holder ... China. And already there's been many Olympic records shattered, especially in the pool.
I can't wait for the dust to settle after this weekend, there's a couple dozen gold medals up for grabs now that the track is open.
Thank God for women's beach volleyball.
I keep up to speed here ... http://www.london2012.com/
n.
3 Aug 2012 — 11:42pm
That Boris speech is brilliant John.
4 Aug 2012 — 6:24am
Sure, it's hot to watch the women, be it in the sand or track'n'field. But I still gotta wait two years more for my favourite disciplines in an Olympic setting: Biathlon and cross-country.
4 Aug 2012 — 6:35am
Paradoxically, to me the Winter Olympics is hotter.
hhp
4 Aug 2012 — 10:17pm
A nice timeline:
http://www.bbc.co.uk/sport/olympics/2012/medals/olympic-powers
hhp
4 Aug 2012 — 11:42pm
Coolio timeline!
Interesting to note averaging the American's post WWII performance, very consistent. Another interesting note is when drug testing became the street cred of a nation's performance ;)
And does a nation's size in terms of population matter? I've been waiting for India to step it up...
n
5 Aug 2012 — 7:07am
What's "interesting" is how US media flip-flops on how to show the country ranking (number of golds, versus total medals) depending on what would put the US on top; I've personally seen it change from day to day. A tactic reminiscent of its Cold War arch-enemies.
And actually interesting, from last time:
http://news.bbc.co.uk/2/hi/uk_news/magazine/7576446.stm
Armenia is in there, twice. But this time we're doing very poorly.
hhp
5 Aug 2012 — 11:15am
Even on the official London 2012 website I've seen the countries one day ranked by golds and then the next day ranked by total medals, I think there must be something ICO about it for the listing to be publicly published.
GO ARMENIA GO!
n.
5 Aug 2012 — 12:49pm
The official stuff is always golds-first.
Contrast these two:
http://sports.yahoo.com/olympics/beijing/medals
http://www.bbc.co.uk/sport/olympics/2012/medals/historical-medals-beijin...
Is ten more medals overall really better than 15 more golds? Denial only accelerates decline.
But hey, your cheer worked! :-)
http://www.armenianweekly.com/2012/08/05/armenian-athletes-win-silver-an...
hhp
5 Aug 2012 — 2:29pm
Don't you have homework to do, Mr. Papazian?
5 Aug 2012 — 11:52pm
Am I the only one annoyed that athletes names in 2012 STILL are not displayed with correct diacritics? Not to mention arbitrarily cut off and forced into a Western name order. How hard is it in the age of unicode and near-infinite storage to get this right?
6 Aug 2012 — 6:51am
Apparently it's Type 2 Impossible (I Don't Wanna Do It!). For the record, Type 1 Impossible is "Never Seen It Happen Before". Other types of Impossible are believed Rare or even Extinct.
6 Aug 2012 — 10:57am
Birdseeding, that would be awesome especially the arabic names.
n.