Heinz ketchup bottle labels font?

What is the font used on the Heinz ketchup bottle labels?

(It typically reads "Tomato Ketchup".)



Probably custom, similar to Hensler: http://www.myfonts.com/fonts/letterheadfonts/lhf-hensler/

That looks pretty close, yeah.

This is a Heinz promotal site from a couple of years ago. The font being used to create those personalized labels is named "TK Super Duper-BG2". LHF Hensler is much bolder and has a number of differently shaped glyphs, but it has a similar feel. The TK (for Tomato Ketchup, no doubt) font appears to match Heinz labels, whether it's Heinz' original bespoke font or a cleverly made copy. Either way, it doesn't seem to be publicly available.