Eurostile: Love or Hate?

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Mike Mai's picture
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Joined: 31 May 2012 - 1:58pm
Eurostile: Love or Hate?
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I Love Eurostile is a (parody) tribute to the typeface Eurostile. The inspiration comes from the over usage of the typeface by industrial designers and Hollywood blockbusters. http://iloveeurostile.com

What's your take? Are you sick of seeing Eurostile? Do you think it's a good typeface? How about Bank Gothic? ;)

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Count me tired. And besides, I’m more a Microgramma kind of guy ;-)

Mike Mai's picture
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Joined: 31 May 2012 - 1:58pm
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Now that's a sweet type name. :D

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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As a signifier of new, its analog, superellipse form renders it obsolete.
But those ignorant of history…

Victor Curran's picture
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Joined: 31 Dec 2008 - 3:34pm
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When I was in high school Eurostile was everywhere, especially on institutional publications (yearbooks, annual reports, etc.). I don't remember associating it with technology, but it seemed to embody all the qualities that I, as a nerdy teenage boy, aspired to: Masculine, cosmopolitan, modern. If it were a fictional character, it would have been James Bond: A tough guy in a tux.
I don't use it much anymore, probably because of all that adolescent emotional baggage I have attached to it.

Zev Iosupovici's picture
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Joined: 17 Aug 2008 - 12:22am
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Like the font, don't like how most use it. :)

Norbert Florendo's picture
Joined: 9 Jun 2005 - 2:21pm
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I see a lot of people wearing bell bottoms again.
I dislike berating a face just because it's fallen "out of style."
Reminds me of my old by-line: "Yes, I'm old, but I'm back in style."
As for Aldo Novarese, he spoke of a revised cut of Eurostile family (late 1980s/early 1990s) if Agfa could license. I don't think that ever happened, but his last typeface was with Agfa.

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Eurostile is a magnificent design.
I would never berate anything for being historical, I love history.
I direct my criticism at those who use old stuff under the misapprehension that it represents contemporary qualities.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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But even worse is nostalgia.

hhp

Bert Vanderveen's picture
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Joined: 13 Jun 2004 - 8:19am
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Eurostile is so eighties-SciFi… Battlestar Galactica! It will always occupy that soft spot in my heart because of that.

Mike Mai's picture
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Joined: 31 May 2012 - 1:58pm
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Bert, more recently, Eurostile appeared on the Sam Rockwell movie Moon. Actually, that's the ONLY font they used throughout the movie. ;)

Nick Curtis's picture
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Joined: 21 Apr 2005 - 8:16am
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Hrant,

It’s only nostalgia if you think that the old stuff was, somehow, better. My wife is an awful lot like that: I am having a hell of a time convincing her to give up on a chair that we bought at Sam’s Club for sixty-five dollars twenty years ago, and at least give a new one a try at the local La-Z-Boy showroom. She will have none of it. Consequently, I am thinking about shaving off my mustache and moving with her to Amish Country. At least then, we’ll be living in a century she seems inclined to feel more comfortable with.

Nick Shinn is quite correct that it’s a magnificent design, and was very up-to-the-minute when it was first released. As a result, it was immensely popular—at least, to the cognoscenti—and got a lot of exposure.

Just the right amount of ice cream is heaven; too much ice cream is brain-freeze hell—and worse, down the digestive tract. In instances when the typeface matches the timbre of speech which it enunicates, it’s still a no-brainer choice.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Don't get me wrong: I'm probably the worst pack-rat I know.

hhp

Riccardo Sartori's picture
Joined: 13 Jul 2009 - 4:20am
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Eurostile appeared on the Sam Rockwell movie Moon

And that was one example of perfectly justified usage.

Bert Vanderveen's picture
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Joined: 13 Jun 2004 - 8:19am
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I will have to check out that movie, even though my SciFi-obsession has waned considerately the last decades (may have to do with reading everything Isaac Asimov wrote… in the seventies).

Nick Shinn's picture
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Joined: 8 Jul 2003 - 11:00am
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Many new square styles have been published quite recently, included in this list:

http://www.fontshop.com/fontlist/genres/square_sans_serif/

I suggest that choosing one of those and getting it to work in one’s project will result in a better design than mailing in the obvious cliché.

Mike Mai's picture
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Joined: 31 May 2012 - 1:58pm
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Amen, Nick! That's a great list.

John D Petty's picture
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Joined: 4 Mar 2012 - 9:17am
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I love Eurostile but I can't imagine a situation where I might use it now. Like Mojo I first came across it when I was no'but a lad. It was a trendy, modern face when I was an apprentice comp. in the sixties and I longed to work for a company that had such faces available. I loved—and still do love—that a; there's something very pert and insolent about it, especially in the extended variants.

It was around the same time that I bought a second-hand leather arm chair for my first 'pad'. It cost thirty shillings. I still have it. The leather is scuffed and split and crudely patched but I could no more consider throwing it out than I could consider cutting off an arm.

It was in that chair I sat and also read almost everything that Asimov wrote.

Whilst I understand the point you make Nick, I don't feel that any of those examples are in the same league; but I would probably use them for the reasons you suggest.