Eurostile: Love or Hate?

I Love Eurostile is a (parody) tribute to the typeface Eurostile. The inspiration comes from the over usage of the typeface by industrial designers and Hollywood blockbusters. http://iloveeurostile.com

What's your take? Are you sick of seeing Eurostile? Do you think it's a good typeface? How about Bank Gothic? ;)

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riccard0's picture

Count me tired. And besides, I’m more a Microgramma kind of guy ;-)

mikemai2awesome's picture

Now that's a sweet type name. :D

Nick Shinn's picture


As a signifier of new, its analog, superellipse form renders it obsolete.
But those ignorant of history…

PublishingMojo's picture

When I was in high school Eurostile was everywhere, especially on institutional publications (yearbooks, annual reports, etc.). I don't remember associating it with technology, but it seemed to embody all the qualities that I, as a nerdy teenage boy, aspired to: Masculine, cosmopolitan, modern. If it were a fictional character, it would have been James Bond: A tough guy in a tux.
I don't use it much anymore, probably because of all that adolescent emotional baggage I have attached to it.

zevbiz's picture

Like the font, don't like how most use it. :)

Norbert Florendo's picture

I see a lot of people wearing bell bottoms again.
I dislike berating a face just because it's fallen "out of style."
Reminds me of my old by-line: "Yes, I'm old, but I'm back in style."
As for Aldo Novarese, he spoke of a revised cut of Eurostile family (late 1980s/early 1990s) if Agfa could license. I don't think that ever happened, but his last typeface was with Agfa.

Nick Shinn's picture

Eurostile is a magnificent design.
I would never berate anything for being historical, I love history.
I direct my criticism at those who use old stuff under the misapprehension that it represents contemporary qualities.

hrant's picture

But even worse is nostalgia.

hhp

Bert Vanderveen's picture

Eurostile is so eighties-SciFi… Battlestar Galactica! It will always occupy that soft spot in my heart because of that.

oldnick's picture

Hrant,

It’s only nostalgia if you think that the old stuff was, somehow, better. My wife is an awful lot like that: I am having a hell of a time convincing her to give up on a chair that we bought at Sam’s Club for sixty-five dollars twenty years ago, and at least give a new one a try at the local La-Z-Boy showroom. She will have none of it. Consequently, I am thinking about shaving off my mustache and moving with her to Amish Country. At least then, we’ll be living in a century she seems inclined to feel more comfortable with.

Nick Shinn is quite correct that it’s a magnificent design, and was very up-to-the-minute when it was first released. As a result, it was immensely popular—at least, to the cognoscenti—and got a lot of exposure.

Just the right amount of ice cream is heaven; too much ice cream is brain-freeze hell—and worse, down the digestive tract. In instances when the typeface matches the timbre of speech which it enunicates, it’s still a no-brainer choice.

hrant's picture

Don't get me wrong: I'm probably the worst pack-rat I know.

hhp

mikemai2awesome's picture

Bert, more recently, Eurostile appeared on the Sam Rockwell movie Moon. Actually, that's the ONLY font they used throughout the movie. ;)

riccard0's picture

Eurostile appeared on the Sam Rockwell movie Moon

And that was one example of perfectly justified usage.

Bert Vanderveen's picture

I will have to check out that movie, even though my SciFi-obsession has waned considerately the last decades (may have to do with reading everything Isaac Asimov wrote… in the seventies).

Nick Shinn's picture

Many new square styles have been published quite recently, included in this list:

http://www.fontshop.com/fontlist/genres/square_sans_serif/

I suggest that choosing one of those and getting it to work in one’s project will result in a better design than mailing in the obvious cliché.

mikemai2awesome's picture

Amen, Nick! That's a great list.

washishu's picture

I love Eurostile but I can't imagine a situation where I might use it now. Like Mojo I first came across it when I was no'but a lad. It was a trendy, modern face when I was an apprentice comp. in the sixties and I longed to work for a company that had such faces available. I loved—and still do love—that a; there's something very pert and insolent about it, especially in the extended variants.

It was around the same time that I bought a second-hand leather arm chair for my first 'pad'. It cost thirty shillings. I still have it. The leather is scuffed and split and crudely patched but I could no more consider throwing it out than I could consider cutting off an arm.

It was in that chair I sat and also read almost everything that Asimov wrote.

Whilst I understand the point you make Nick, I don't feel that any of those examples are in the same league; but I would probably use them for the reasons you suggest.

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