Lokal

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Tomi Haaparanta's picture
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Joined: 31 Mar 2006 - 3:16am
Lokal
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Lokal is a slab serif family with three weights, with italics and small caps, made for Lähivakuutus (that's Local Insurance, a Finnish insurance company). Before the make-over they used Gill Sans, and they wanted a more friendly typeface to get their "local point" across. Heh.

Tomi Haaparanta's picture
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Joined: 31 Mar 2006 - 3:16am
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(Apparently I can not insert the .png image in the first post. Weird.)

Pablo Impallari's picture
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Joined: 1 Feb 2010 - 1:12am
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Love it!

Jason Pagura's picture
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Joined: 10 Sep 2006 - 6:19pm
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I don't have a frame of reference to judge whether this looks more Finnish, but compared to Gill Sans, this definitely looks less English, so I'd say it's a success on that count.

Johannes Neumeier's picture
Joined: 11 May 2006 - 10:31am
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Solid yet friendly looking, and the slab serif gives a slightly more serious impression than the overall appearance of the company as I know it so far, which is a good thing from how I see it.

Lisää! :)