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Lokal
Posted by Tomi from Suomi in
5 Jun 2012 — 12:33pm
5 Jun 2012 — 12:33pm
Lokal is a slab serif family with three weights, with italics and small caps, made for Lähivakuutus (that's Local Insurance, a Finnish insurance company). Before the make-over they used Gill Sans, and they wanted a more friendly typeface to get their "local point" across. Heh.
| Attachment | Size |
|---|---|
| Lokal-sample.pdf | 419.96 KB |
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5 Jun 2012 — 12:35pm
(Apparently I can not insert the .png image in the first post. Weird.)
6 Jun 2012 — 10:51am
Love it!
6 Jun 2012 — 5:09pm
I don't have a frame of reference to judge whether this looks more Finnish, but compared to Gill Sans, this definitely looks less English, so I'd say it's a success on that count.
30 Jul 2012 — 6:29am
Solid yet friendly looking, and the slab serif gives a slightly more serious impression than the overall appearance of the company as I know it so far, which is a good thing from how I see it.
Lisää! :)