They're building a new font, right now.

riccard0's picture

From Lost Type Co-op:

We are building a font at this very moment in San Francisco, and we are live blogging it in real time.

Various members of the Lost Type team (who have worked on our fonts and promotional materials in the past) have flown to San Francisco for a 4 day marathon to create a typeface inspired by the iconic city.

You can follow us in real time, in words and photos, here (

Theunis de Jong's picture

But they're going to have to find another name, there already is a font named "San Francisco":

From that web page:

An official TrueType version was never made ...

so opportunity knocks!

'Twas the Comic Sans of its age, for certain.

hrant's picture



riccard0's picture

there already is a font named "San Francisco"

Ah, the memories... :-)

Ryan Maelhorn's picture

wheres the pics? No live webcam? This doesn't seem very 'real time' to me at all.

JamesT's picture

Maybe they realized watching someone create a font is likely one of the most boring things in the world.

hrant's picture

Yup, it's like Carter said.

Now, if you could read the mind of a type designer while he was working, that would be riveting.


kentlew's picture

For those too young to remember: Hrant is referring to a 2003 article in U.S. News & World Report in which Matthew Carter said, “Watching me work is like watching a refrigerator make ice.”


Karl Stange's picture

It might be interesting to have a capture of everything being done on screen, not riveting but I would be intrigued to see the process or parts of it.

hrant's picture

Not to derail, but what's this
from James's site?


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