Hi again all.
I have a customer who is using a typeface they found that, to me, looks like a cross between Helvetica Condensed and Franklin Gothic (with an enormous x-height, though they tend to use it in all-caps, so that may be moot). As such, it's a little bit like white rice. It needs a sauce-and-a-side that will bring out the brand they're trying to portray.
And that brand would be old-americana and simultaneously high-end-and-classy. So I'm looking for a typeface, preferably high x-height, that plays well with what they're using and says that. I'm leaning toward things like this:
Some Moderns might work if they have a reduced contrast between the thicks and thins, and if the serifs are a bit chuncky and non-delicate/fragile. Or some egyptians/clarendons might work if they aren't too Century-Schoolbook-y.
Or, what works for you? Please help.
Font sample of their pet typeface is available here: http://typophile.com/node/94619