1930s soft serif

This flier has been making the round of the interwebz. At first I was sure it was a prop of some kind; somehow it looks so modern to my eyes.

But no, there it is, in the http://Alabama online state archives.

I'm curious about two things: what's the soft serif used for "Paid organizers..."? Not the Cooper, the lighter text face.

And why does it look so computery? (If the answer is that I spend too much time looking at a screen and I've simply lost my mind, that's fair.)

I insert page 2 simply for historical completeness. It is not an endorsement of the messages contained in any sense.


Goudy 38. That's it.

Thank you, Jan!