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I'm working on an identity that is already well balanced. It's a long collection of capital sans-serif letters that are already condensed (think of Berthold Akzidenz Grotesk Bold Condensed or Knockout 49). I just need to create a new version, a little more compressed.
(Unfortunately, I can't show anything since it's a commercial project that isn't announced yet).
Do you have any advice on how to condense a typeface ? It's pretty straightforward, but I'm sure there are little expert details that I can't think of right now. Optical adjustments, straight vs. curvy letters, negative space, etc.
Thanks in advance !
13 Sep 2012 — 11:22am
Don’t be afraid to thin stems in letters such as N and W.
Consistency of glyph weight vis-a-vis one another is the goal, not consistency of stem width.
Look at Frutiger’s fonts to see how forthright he is in implementing this principle.
13 Sep 2012 — 1:28pm
Great tip. Thanks Nick.
13 Sep 2012 — 1:32pm
When I was in school, if we falsely squished a typeface, we’d have our fingers broken. I wouldn’t even consider it.
13 Sep 2012 — 6:29pm
Some/more vertical curves might need to become straights.
hhp
14 Sep 2012 — 3:29am
Christopher : Yes. This rule should be extended to any university program (and not just design school).
Hrant: thanks!