New (old?) Heineken Logo

Ryan Maelhorn's picture

Ryan Maelhorn's picture

Looks to me like it is based on an imprint from 100+ years ago. It may be something modern, simply 'styled' this way however. Either way I think it is a great example of where type fashion is at the moment--strangely looking back 100+ years or so. I guess thank you Read Dead Redemption. I guess thank you Clint Eastwood.

Si_Daniels's picture

Good to see Heiny's inability to apply a true apostrophe dates back one hundred years.

Nick Shinn's picture

WTF is Bond doing drinking Heineken?
Imagine the wine scenario in From Russia With Love transposed to beer: Robert Shaw would have ordered the Heineken, Bond a Bass or Guinness.
**
I look forward to future Bond movies set with historical accuracy in the 1960s.

eliason's picture

WTF is Bond doing drinking Heineken?

There are about 45 million reasons for doing so.

timd's picture

>I look forward to future Bond movies set with historical accuracy in the 1960s.

That will give Mark Simonson the opportunity to add to his wonderful typecast thread.

Guinness with fish – tut!

Bert Vanderveen's picture

@Ryan: The smallish type above the edge says ‘Limited Edition Episodes’ — so it is fair to guess that an image of an old beer bottle has been used.

More info:
http://www.heinekencollection.com/?page_id=1059
http://www.bieretiketten.nl/2/eti-page.php?paginanr=heineken-------000-00

oldnick's picture

Jeez, Nick: the shit that mystifies you…

Ryan Maelhorn's picture

Its in kind of an almost Akzidenz. Thanks for those links, Bert.

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