Does anyone know what this font is? Its killing me...

Anyone, any ideas?


For future reference, place posts like this on the main Type ID board:

After a typeface has been identified, the thread is moved here.

Part of sharing some obvious similarities with Univers (mainly because of /G, /R and /S are totally off), I guess a fair answer would probably be to consider it as a proprietary/custom font by HARA (a closer look here).
Some very loosely similars: Etica, http://Verlag, Neutraface 2, Proxima Nova S