Does anyone know what this font is? Its killing me...

Anyone, any ideas?

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Part of sharing some obvious similarities with Univers (mainly because of /G, /R and /S are totally off), I guess a fair answer would probably be to consider it as a proprietary/custom font by HARA (a closer look here).
Some very loosely similars: Etica, http://Verlag, Neutraface 2, Proxima Nova S