BTW did you notice they used "Boume"/"Bourne" as a test word? Funny! I actually almost made a special "m" (and "a") for setting the title of my readability article way back in Typo magazine #13.
What amazes me is the gender difference. It seems odd the women would be less affected by the type difference. I wonder if this is some kind of hunter-gatherer thing that would make visual acuity of shapes more important for hunters (and hunted)? Those who survived best were those that could best distinguish friend from foe or food from foe.
Men get distracted by anything that reminds them of sex (and, honestly: what the hell doesn't?), while women could generally care less, unless something reminds them of shoes. Even in a video game: duh.
26 Sep 2012 — 10:57am
Hey, thanks for sharing. A must-read for any Angeleno typophile. :-)
The font on my own car's screen is a "Square Grotesque" which I'm not in love with (for one thing the "6" looks like an injured "8") but it does suit the car!
http://www.blogcdn.com/www.autoblog.com/media/2008/07/ford-flex45015.jpg
BTW did you notice they used "Boume"/"Bourne" as a test word? Funny! I actually almost made a special "m" (and "a") for setting the title of my readability article way back in Typo magazine #13.
hhp
6 Oct 2012 — 5:23pm
What amazes me is the gender difference. It seems odd the women would be less affected by the type difference. I wonder if this is some kind of hunter-gatherer thing that would make visual acuity of shapes more important for hunters (and hunted)? Those who survived best were those that could best distinguish friend from foe or food from foe.
6 Oct 2012 — 5:27pm
That is indeed the most fascinating aspect of the results.
hhp
7 Oct 2012 — 7:31am
"What amazes me is the gender difference."
In a video game?
7 Oct 2012 — 7:36am
Hey, that explains all the accidents.
hhp
7 Oct 2012 — 9:22am
"In a video game?"
:-)
7 Oct 2012 — 12:05pm
Oh, for crying out loud…
Men get distracted by anything that reminds them of sex (and, honestly: what the hell doesn't?), while women could generally care less, unless something reminds them of shoes. Even in a video game: duh.