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Name of style of typeface - Harley Davidson Fit Shop


This is my first post and I'm looking for name of a style more than a name of a specific font, so i know what to search for for other examples.

It's the typeface used in the Harley Davidson Fit Shop logo (I think now former logo)


I've tried things like gothic sans, vintage... even 'motorcycle fonts' and 'manly fonts'

Thanks a lot


Brothers by Emigre.