New Logo Input Please

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Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
New Logo Input Please
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My crew and I just came up with this design last night and I wanted to get some input from an outsider that hasn't seen it yet. Lettle tweaks that can be made or welcome. Also the colors are just randome colors placed behind it. The logo is white and the colors are still being decided.

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Sorry I typed this really fast

My crew and I just came up with this design last night and I wanted to get some input from an outsider that hasn't seen it yet. Little tweaks that can be made are welcome. Also the colors are just random colors placed behind it. The logo is white and the colors are still being decided.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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What does the company do? What kinds of clients do they have/want?

hhp

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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We will be doing video production, media, graphic design EVERYTHING in that range. Since we are so small we can't really turn down work ya know? We will take old and young. Hopefully we can reach the companies that want a "hip" touch to their advertisements

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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OK, that last part precludes Helvetica, which is the official font of faceless multinationals from the 50s... Especially with that name it looks like you guys might be mixing pesticides! :-)

But you don't have to go with a crazy-expressive type. Try this:
http://typographica.org/typeface-reviews/swagg/

And I would lose the bubbles. A nice beaker (better than that one) would be plenty.

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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I kind of like the bubbles, but maybe they should have clear centers, more like a real bubble, and maybe reflections. Try making the beaker a tad taller. Also I don't like the symmetry of the beaker itself, which seems a bit dull. Maybe make the wave/liquid assymetrical, or add a reflection, or something.

I agree with hrant that you should change the font. Helvetica looks dated & corporate.

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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There is some wonkyness where the word media spans the space in the title. I agree about finding a more suitable font or even doing some hand lettering. I get the concept, but it isn't clever enough for me to go past a one-to-one understanding of it. In other words, it is called 'beaker' and you have an image of a beaker. Too obvious perhaps? Could the beaker also contain some imagery that suggested media? I am thinking hip and clever, not corny.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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What if the bubbles somehow [help] form a film-strip?

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Film strip? It's all going digital these days.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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And what's the icon for Save on your word processor? :-)

hhp

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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You're not going to listen to a single bit of advice from anybody, are you.

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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> You're not going to listen to a single bit of advice from anybody

Well the font is the same (I think it should be changed), but he did try some of my beaker suggestions.

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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I'm a girl Lol name is Ashley I'm looking at the font and it want's me to purchase it.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Huh?

James: If the beaker is standing for a letter it should be simpler, not more complex.

hhp

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Dang it I just made that Beaker! Change it to what Impact (font)?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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You know, I for one am a font guy, not really a graphic designer. And that's true of many of us here; but we do have some bona fide graphic designers here too - so let's wait for some of those guys to chime in. BTW many of them will say that you'll have to hire a graphic designer to do this right. And they'd be right.

But when it comes to the font: you want to be special, right? Think outside of your default choices.

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Ashley, sorry I referred to you as a guy. Many of the posters here are male so it was just force of habit. :)

> so let's wait for some of those guys [graphic designers] to chime in

Actually I'm a graphic designer, hrant.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Sure, I just meant more of them.

But: Do you really think a highly detailed beaker for an "A" is a good idea?

hhp

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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What I was trying to get at was that you need a better concept, even if you can execute this one perfectly. Replacing a letter with a similarly shaped object is often too obvious and not a compelling solution. Try some brainstorming strategies and get inspired and creative. It is worth it. One thing that pops out to me is the similarity between the graduations on a beaker and many media related things (sprocket holes, timelines, music score, pixel grid, etc.) Here are some possible sources of inspiration:



James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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> Do you really think a highly detailed beaker for an "A" is a good idea?

Generally I prefer simplicity in a logo, but the beaker area looked dull and it was a suggestion off the top of my head. It's more visually interesting now, although it now has details that won't hold up in small sizes.

To be honest, when I'm designing a logo, most of the ideas I have don't pan out. That's the nature of the process. You try lots of things, reject most of them, refine some, tear out your hair, and days/weeks later you finally come up with something good. Maybe.

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Sorry I been out all day!

1) Thanks for the input! I am listening Mr. FontMan Lol

2) The beaker- Ok now you think the beaker has too much detail? is it the highlights or the liquid that is filling it? I see what you mean though if we made the image smaller the detail would get lost.

3) The Font- I will try other fonts but I'm trying to figure out if Handwriting or the thicker font's look best. I will probably end up trying to find a similar one on Dafonts or something like that

4) Imagery- I thought the beaker as the A was cool...no? I see the examples you gave and a suggestion would be to put the beaker at the beginning but I'm having a hard time (no matter where the dern beaker goes) finding away to connect media in the theme.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Try to avoid Dafont - it's 99% crap (and that's a conservative estimate). The few dollars you save will cost you later, not least in terms of conveying an inferior image of your company. You can easily find an affordable font that does the job right; you might even find something you can also use for setting text, not just the logo.

I personally think the "A" as a beaker works. But nice beakers aren't all straight lines - they're straight lines joined by soft curves.
http://eventcamptwincities.files.wordpress.com/2010/06/beaker_icon-007.png
Find a font like that, and when you replace the "A" with a nice beaker it'll click just right.

Having liquid in the beaker: if you can make the water line express the horizontal bar of an "A" that would be great.

hhp

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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James Michaels's picture
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Ashley some details in the beakers (especially the bubble reflections) are way too small. Reduce the logo to postage-stamp size and see what happens. Elements need to be bold enough that they'll still be visible when the logo is small (like on a business card, small web ad, etc.).

Regarding the font, I'm glad that you're trying alternatives, but I almost feel like you're shooting in the dark. You might want to consider bringing in an outside graphic designer to help out. If you find a local one maybe you can barter a trade of services or something if the budget is tight.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Yes, it's starting to become clear that you need "professional help". Decide what you want (just a logo, a whole identity system, etc.) and come up with a budget. You can still shop around here though, since we're so obsessed with letters. :-)

hhp

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Slow down. Tell us what the name means, if anything.

What part of this logo, to you, says 'hip'?

As it is, it feels very literal, which isn't maybe the 'hip' you were going after.

As others have stated, the use of a beaker/lab is nothing new in this industry, either. That may or may not be a concern.

I think attempts at separating the icon from the wordmark are a good idea, but I"m not seeing much thought put into the typeface choices. Seems random, at best.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Also, FWIW, the image you have isn't one of a beaker. That's actually a Erlenmeyer flask

http://en.wikipedia.org/wiki/Erlenmeyer_flask

(yea, a technical nitpick and perhaps only an issue if you are trying to get any chemists as clients)

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Alright ppl Thanks

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Ok I went back to the drawing board... better?... no?

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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Sorry girl, this is getting pretty bad pretty fast. :-(

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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I don't understand those new concepts at all.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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I think you're being a bit too literal.

That said, just tossing this out there, a '1' could could be stylized to look like a beaker perhaps.

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
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You could have a horizontal like going through all the letters (which luckily all have horizontal elements*) and hitting the numeral one like it's a gradation on a beaker. Which could lead to a nice way of animating the logo: have gradations with numbers counting down to one (alluding to broadcasting among other things).

* You could make the "K" work.

hhp

James Michaels's picture
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Joined: 6 Mar 2010 - 12:54am
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Ashley I don't think you've ever mentioned why your company is called Beaker 1 Media. Why "beaker"?

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Took the beaker out the word
Used a different beaker because somebody said something about a flask
Used LESS detail
Changed the font

I had created some characters holding some production equipment but I'm not ready for you guys to RIP them apart yet lol But the Characters would be like the "Elements" and would represent the elements of a successful video production on our own "periodic table of production"

"About Us"
Think about how many great things throughout history started in a beaker. Beaker1Media is a Multi-Media Production Company started by a group of talented, bored, under-utilized young people. We are big thinkers and go-getters. From video to graphics, from photography, to social media, we have a specialist on board, poised to help you create something great!

I'm just trying to grow and LOVE criticism. I'm not a complete beginner... talking to you guys I feel like it... but I'm still learning!

**Reads suggestions & Goes back to drawing board**

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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You don't have to ever love criticism, but it's good to allow for critiques. ;)

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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OK, so maybe you need to really embrace the beaker idea with this project. Go back to your basic ingredients, experiment, mix it up. Big thinkers and go-getters should be great at this. Ideas are your lab kit. It is your opportunity to show off how creative and great your process can be. I still don't know why it is not Beaker 2 or Beaker 42, or why not just beaker. Really define what you want people to think when they experience your branding: fun or serious, youthful or experienced, edgy or reliable, flashy or subtle, emotional or rational, etc. Get in the lab with those carefully considered ingredients and start experimenting with keywords, imagery, type styles, word mapping, free association, doodles, photos, mood boards, and any other strategy that you can come up with to generate some material to manipulate and evaluate. This is the ideation phase of the experiment. The goal is to get as many different ideas as you can, and not care if they are refined or look good at all. It will take a good amount of work and lots of unusable ideas, but you will end up with some good ideas, and a strong basis for execution. Then you can turn on the computer.

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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I like the first one

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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Is gloss a part of the branding or is it just an optional decoration? The same goes for the gradients.

If they are decorations, do you think the logo still works if these are removed?

Have a look through these - http://www.identityworks.com/reviews/index.htm - and try and see what they've got in common, and why none of your options would be a good fit for the list. Once you figure that out, try and sketch something that would compare favorably to the linked list, and then go from there. Gloss should really come last if you'd still feel like decorating your masterpiece :)

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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Have you looked at reference?

There's some interesting typographic treatments that can come from this image alone. Think about what beakers are, how they're used. Explore then, rinse ... repeat.

Ashley Morrow's picture
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Joined: 22 Oct 2012 - 11:41am
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Critiques?

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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Try removing all colors, gradients and drop shadow and make a black and white version. Make sure you are happy with that, then decorate.

Also, it is generally harder to pull of a logo with a thinner font than with something a bit heavier.

Luma Vine's picture
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Joined: 1 Jun 2010 - 1:16pm
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It still seems like you are trying to combine a beaker with the number 1 but without a really good reason to do so in terms of the message this sends. It could work if the message is largely conveyed by a highly refined execution. In other words, it would be an example of the quality of your illustration skills. Lacking either a smart concept or a compelling execution, it doesn't become a strong enough brand mark. Here is my quick take on what a solid execution might look like: Beaker graduations + number 1 + Negative space B =

Tim Aarts's picture
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Joined: 13 Jul 2011 - 4:57pm
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Very true Luma Vine

And I think your approach is about as good as it's gonna get.

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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n.

Neil Caldwell's picture
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Joined: 8 Jan 2010 - 12:11am
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I'm not going to refine this rendition for you Ashley but you can see that the type could be changed.

Breaker media concepts excited ...on the hot plate of creative professionals.

Good luck!

n.

Robert K.'s picture
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Joined: 30 May 2007 - 5:52pm
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Basically your last concept on black background is very promising. Remove all the bling and just create a BW version and show us that. I think we might say: "yes that's the way to go forward". I think that one has potential.