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Is there someone who can help me identify this Sans Serif (look like Monotype Grotesque)?
I found it using: http://www.whatfontis.com - Identify the font you are looking for!
I can now confirm what you (and Alex) said on similarity with Monotype Grotesque.
Quoted from Serpentine Gallery business case on Graphic Thought Facility website:
The new Serpentine typeface was a modified version of Monotype Grotesque 215 and 216.