Major Marketing

Ryan Maelhorn's picture

Has there ever been a font that has been marketed aggressively to the mainstream? That is, not only to the niche market of typographers and print shops, but to the public at large? With TV commercials and the like?

Joshua Langman's picture

And, more to the point, what's up with your highly offensive avatar?

5star's picture

+1.

n.

HVB's picture

From the Typophile guidelines:

Be Courteous:
Last, but not least, please conduct yourself with restraint and treat others who use these discussion boards with respect.
You have done neither.

Moreover, it is offensive, inappropriate, and is a direct attack on numerous forum participants. This is not the venue for venting your own political or religious prejudices.

hrant's picture

Feeling stupid: can one of you explain Ryan's avatar? To me it just looks like The Scream gesturing "OK".

hhp

5star's picture

It's the star of David couple with nazi symbolism underscored with text sayin f*** Israel.

How you ever got to Munch's master piece is very intriguing...

n.

Karl Stange's picture

I think he must have changed it back? I can still see the old one as well...

hrant's picture

Oh, I just did a shift-reload and got the new one. Yes, it's offensive, and should be fixed. Same with Israel's attitude.

hhp

Ryan Maelhorn's picture

The thing you guys should be really offended by is a nation that is practicing apartheid and genocide on a smaller nation they completely control and have lead a brutal 45 year occupation of. Israel has dropped 250+ bombs on this country in the past week alone, all unprovoked. They are trying to systematically destroy a population of people, saying they have no choice, when in reality they control Gaza right down to the quality of their drinking water, which per them has been reduced down to only 5% safe for human consumption. Israel controls where people are allowed to live in Gaza, continually taking more and more of the land for their own, and does not recognize any political party that may form democratically there. The relationship Israel has with Gaza is the same as the US government has with the Native American reservations. I doubt if any of you would rush to defend the US if they started dropping bombs on the Native American reservations. Yes, 2012 Israel = Nazi era Germany. They are committing an atrocity.

I have changed all my profile pics on all the networks I belong to to this picture in attempt to bring attention to this issue. This is not an attack on "numerous forum members," but is directly solely at the nation of Israel, which I'm pretty sure is not a member of this forum.

This is all I have to say on the matter. I have no desire to change typophile into a political forum, however it seems that others here want exactly that. This was supposed to be a thread about marketing fonts. Who changed it into something else? Not me. I have made no ranting political statements about this here other than this post, and I will not make anymore in the future. The avatar will stay as it is until Israel leaves Gaza. Again I have nothing more to say on the matter and will not respond to anyone who wants to press the issue further.

So, anyone want to actually answer my question?

hrant's picture

It's possible -and desirable- to be offended by more than one thing. But offending context will hurt your chances of getting help. The only time guerilla tactics make sense is when they're deployed against people with power. We have no power over that context here.

hhp

Richard Fink's picture

Very clever, slipping a political message into your avatar, Maelhorn, if that's your name.
You've really made me re-think everything about the Middle East.

Now I have to put up with Jew-haters posting "stealth" symbols on Typophile?

Gimme a break. What an asshole you are.

hrant's picture

Richard, you're doing the same thing he's doing.

hhp

Ryan Maelhorn's picture

The whole "anyone who finds fault with Israel is an anti Semite" bit is getting pretty old. I'm no Jew hater. What I hate is genocide. Are you pro-genocide Richard?

gargoyle's picture

"I have no desire to change typophile into a political forum, however it seems that others here want exactly that. This was supposed to be a thread about marketing fonts. Who changed it into something else? Not me."

I think you kinda played maybe a small part in it, like when you changed your Typophile avatar into a bizarre swasti-Star-of-David symbol accompanied by a vulgar, tendentious slogan. This is supposed to be a forum about type.

"This is [...] directly [sic] solely at the nation of Israel, which I'm pretty sure is not a member of this forum."

Which makes Typophile a rather ill-suited outlet for expressing your anger toward them, wouldn't you agree?

Ryan Maelhorn's picture

Hmmm, "Swasti-Star," I like that.

5star's picture

Forget the NHL lockout ... I'll be right back ... gotta get some popcorn... pro-Hamas people like Ryan are ton of entertainment.

n.

hrant's picture

Nothing beats the popcorn during a US election. It still brought a grin to my face three-days-old.

hhp

Khaled Hosny's picture

I hope the pictures of children killed by the civilised nation of Israel is entertaining enough for you, enjoy your popcorn.

Joshua Langman's picture

"I have made no ranting political statements about this" — other than, for instance, the text in your avatar. At least, if you were attempting a reference to the Nazi swastika, you got it backward.

Moderators: Please remove this thread as it is obscene and really has no business being on this forum. Thanks.

5star's picture

Khaled, it's the verbal ranting of politics from the pro-Hamas that are most entertaining.

I find war to be a complete waste ... in all regards.

So when a punk ass organization such as Hamas is in perpetual state of war ... it's the verbal banter I find completely amusing! Especially when that twit from Iran chimes in ...he was a real hoot on CNN!!!

Popcorn ...?

n.

Oh ya BTW ... I'm sure you'll sign my STOP WAR petition won't you ... since you are sooooo concerned.

http://www.ipetitions.com/petition/stop-war/

I started my STOP WAR petition on Nov. 11th of this year.

Where's your petition Khaled?

More popcorn ...?

hrant's picture

Joshua, I don't think censorship will help you in the long term.

Neil, petitions are for peons.

hhp

5star's picture

Joshua, I don't think censorship will help you in the long term.

hhp

...neither will Hamas.

n.

Ryan Maelhorn's picture

I agree moderators, please delete this thread. Also please delete anything negative ever said about Israel ever. Because you know, calling out people for the atrocities they are committing is just way too harsh on all of us sitting in our nice comfy homes hundreds and hundreds of miles away from the danger.

5star's picture

It's amazing how much money and effort Hamas has for rockets and missiles.

Yet no money and effort for their own people to something positive ...for a change.

LOL! ...sigh.

n.

William Berkson's picture

Ryan, you have no idea what you are writing about, which is a very complicated and tragic situation. Within hours after Israel voluntarily withdrew from the Gaza strip in Sept 2005 some within Gaza started shelling Israel, as noted here in a Wikipedia article. If they were interested in further withdrawal from the West Bank, this would make no sense, as it is not exactly designed to encourage Israel to continue withdrawal from territories beyond the '67 borders.

However the continual shelling of Israel by the Hamas-led government (which took over by violence) is understandable given the Hamas Charter, which explicitly adopts the goal of eliminating the Jewish state, and is full of hatred for Jews, not just Israelis—and has not been renounced by current Hamas leaders. Gaza has continually shelled Israel since Israel left in 2005, leading to the 2008 invasion by Israel and second withdrawal, and then relative quiet for several years. But there has been escalation recently. A country being continuously shelled by another is intolerable, and Israel fighting back against those who have declared war against them and are continually attacking them is understandable. If some Mexicans were shelling Texas regularly, I think we would less see restraint on the part of the US.

The situation in Gaza is also intolerable, partly due to Israel's blockade, and I am sure Israel has also done bad things. In any case, it is disgusting and horrible that people are dying on both sides, and right now many more on the side of Gaza. But the fact is that Israel is not conducting a genocidal war. If they wanted to do that, they could, and millions would die, but that isn't what is happening. It would also be insane and evil, but that is another matter.

I am also not saying that the Netanyahu government is right to attack now. I am too far from the situation and know too little to have any wisdom about who does exactly what when. Also personally I distrust Netanyahu.

But I would say this: Hamas from its beginning declared war against Israel, and has prosecuted that war in an ineffectual but terrorizing way for many years. When Israel fights back trying to stop the rockets, and with some restraint but also a lot of horror and death, I think it rings hollow to complain about one-sided aggression. Hamas has asked for war by their continual attacks, and now they've got it, for the second time. Because of this background both the US and European governments have not been condemning Israel, though both have called for a cease-fire, which I devoutly wish happens soon.

I will leave it to more knowledgeable people to write the story of this battle, and to sort out the rights and wrongs, which I assure you are not just on one side. And I understand the fury of those on both sides who are losing and may lose friends and relatives, and their own lives. But please don't spout off from a distance when you have no idea of the situation.

dumpling's picture

1) A Nazi swastika points the other way.
2) Who, except Americans and maybe people from the UK, speaks of "miles"?
3) What is this thread about, anyway?

Ryan Maelhorn's picture

It was supposed to be about marketing fonts.

Khaled Hosny's picture

But I would say this: Hamas from its beginning declared war against Israel
Right, because it is Hamas who migrated in millions from all over the world to Israel, got backed and armed by world’s greatest powers, terrorized Israelis to leave their homes and lands, declared the state of Palestine, occupied every inch of Israel land they can occupy, killing hundreds of thousands of people in the process and making other millions into refuges. Of course Hamas started it, who can’t see that!

Khaled Hosny's picture

It is a really sad world to live in where people equate the victim with the criminal, the oppressed with the oppressor, the resistance with the occupation. No, they don’t just equate them, they outright blame the victim for daring to stand up and try to defend himself.

5star's picture

Khaled, you're a war monger ...sigh. Sign my petition, purify your heart...

http://www.ipetitions.com/petition/stop-war/

n.

Chris G's picture

Grow up Maelhorn, this avatar stunt is puerile.

William Berkson's picture

Khaled, millions of people also migrated from all of the world to the US. That includes Jews, Arabs, and Muslims. If you overlay the New York area with a circle equal to the territory of Israel, you will include 80% or so as many Jews as in Israel, but nobody is killing anybody else in ethnic wars. The source of the war is intolerance, not immigration. Had not people like Haj Amin al-Husseini demagogically whipped up hatred, but instead tolerant and democratic processes had been followed, you would have the same thing in the Middle East. There would be an Arab led Palestine with a substantial Jewish minority all working together, prosperous and at peace.

The Hamas war on Israel is part of being led by hatred, rather than cooperation and peace. If Hamas stops bombing, then building trust and cooperation can move forward. I'm not saying that it will be easy, because Israelis are traumatized by over 60 years of attacks, and are full of mistrust and in some cases hatred, as are Palestinian Arabs. But the path of war is a path to devastation and misery. Simply looking at the conflict as a question of who is the good guy and who is the bad guy, as you have done, is a symptom of an approach that leads to more conflict, misery and devastation.

Richard Fink's picture

@hrant

No, I'm calling him an asshole for screwing up my experience at Typophile.

I don't think he's calling me an asshole for screwing up other people's experience at Typophile.

And, "playing dumb", by claiming the thread was merely about marketing fonts is puerile, too.

Look, he's an asshole. What do you want from me?

Rich

Ryan Maelhorn's picture

Yes, I am the problem. Not the almost 1000 bombs that have been dropped on Gaza now over the last week. Not the families lives that are being destroyed despite having nothing to do with Hamas other than living in Gaza. Focus all your anger at me. I am the a$$hole. I am a puerile Jew hater. If you guys could just get rid of me the world would be all holding hands and rainbows. I am the real problem.

hrant's picture

Richard: I guess just to avoid vent-enabling assumptions.

hhp

Ryan Maelhorn's picture

Richard, would I still be an asshole if I used Hamas' symbol instead of the star of david and wrote F#@K HAMAs underneath it? Or would you be ok with that? This is a serious question, please answer.

Chris Dean's picture

Ryan, if you want an answer to your original question, just leave the conversation here and start a new thread.

And your question is interesting. I’ve never in my life seen a commercial for a font. Does the Helvetica film count?

Typogruffer's picture

@chris I am sure Helvetica movie doesn't count as it was no way related to the marketing of the font and made half a century after the font got released. I think helvetica font was an important marketing tool for the movie(the familiarity and all)
cheers
Typogruffer

Ryan Maelhorn's picture

Typogruffer & Chris: started a new thread about this here:

http://typophile.com/node/98207

We should start a betting a pool to see how many posts it takes to devolve into an attack on my free speech and people trying to show me how immature I am by calling me names...

Ryan Maelhorn's picture

Reporters Without Borders has condemned Israeli missile attacks on two media centers in Gaza that wounded six Palestinian journalists Sunday and damaged the equipment of foreign media outlets.

The attacks on the two high-rise buildings damaged offices of the Hamas TV station, Al Aqsa, and a Lebanese-based broadcaster, Al Quds TV, seen as sympathetic to the Islamists. Germany's public broadcaster ARD; Russia Today, a state TV network that broadcasts in English; and Sky News Arabia said they lost equipment in the attacks.

Christophe Deloire, the director of Reporters Without Borders' international headquarters in Paris, called the attacks unjustified and a threat to freedom of information. He demanded an investigation into the circumstances of the raid.

http://www.cbsnews.com/8301-202_162-57551543/reporters-without-borders-c...

Chris Keegan's picture

Ryan, it's truly mind-boggling that you would use this offensive avatar and then act persecuted. Really? This is a forum to discuss typography. An avatar that says "F*ck (insert any nation, people group here)" is offensive period. You are not engaging in free speech, you are engaging in hate speech. There is a difference.

Ryan Maelhorn's picture

Some things are worthy of being hated.

hrant's picture

Ryan, you need to channel your feelings properly.

hhp

Ryan Maelhorn's picture

You mean like being polite and passive, and then consequently being completely ignored? What could possibly arouse more attention to this issue then exactly what I have done?

Look, I know no one will believe me when I say this, but I was just going to change my avatar pic to what it is now and not speak one world about it. Not much different than wearing a protest t shirt, really. That's the truth, believe it or not.

If someone says something I really don't agree with, I ignore them. I don't attack them and try to belittle them, obviously that will only exacerbate the issue. Furthermore, thousands of people have died for our right to free speech. Whatever happened to "I disapprove of what you say, but I will defend to the death your right to say it"?

hrant's picture

Listening is more important than speaking. Listen: Doing this here results in nothing more than ill-will. Venting is for weaklings.

What is OK in my book is posting one link, once.

hhp

Joshua Langman's picture

Thank you, Chris.

I am not calling for censorship, I am calling for civility.

How anyone can think that Ryan's image does not blatantly violate Typophile's terms of use and is not a blatant act of hate speech is beyond me. Why hasn't it been removed?

hrant's picture

You're taking advantage.

hhp

Ryan Maelhorn's picture

If 10 people post here that what Israel is doing is wrong, I will change my avatar.

hrant's picture

That's the most immature thing I've heard in a while. And I have four young kids.

hhp

Syndicate content Syndicate content